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Adapting to the death of third-party cookies
Manage episode 325319603 series 2836234
It’s been nearly a year since Apple’s iOS 14 update came out, resulting in the death of the third-party cookie. Every marketer freaked out at the thought of having to do their own work. The era was known as the cookie-geddon and the cookie-less apocalypse.
Why? Because it’s forcing brands to re-think their whole marketing strategies. Acquisition costs are rising and we're having to consider customer relationships vs clicks.
Listen to this episode as we unpick zero-party data, using personalisation to drive conversions, and tools to integrate across the customer journey.
Say goodbye to third and say hello to first party data.
Tools from the episode
Octane AI: https://octaneai.grsm.io/fa74btb7t9ok
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner
Bonjoro: https://bit.ly/37zGE12
JustUno: https://bit.ly/3rhIMS9
Revenue Hunt: https://bit.ly/3usBLA8
Thanks to Gorgias for being such a great sponsor.
For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
111 episodes
Manage episode 325319603 series 2836234
It’s been nearly a year since Apple’s iOS 14 update came out, resulting in the death of the third-party cookie. Every marketer freaked out at the thought of having to do their own work. The era was known as the cookie-geddon and the cookie-less apocalypse.
Why? Because it’s forcing brands to re-think their whole marketing strategies. Acquisition costs are rising and we're having to consider customer relationships vs clicks.
Listen to this episode as we unpick zero-party data, using personalisation to drive conversions, and tools to integrate across the customer journey.
Say goodbye to third and say hello to first party data.
Tools from the episode
Octane AI: https://octaneai.grsm.io/fa74btb7t9ok
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner
Bonjoro: https://bit.ly/37zGE12
JustUno: https://bit.ly/3rhIMS9
Revenue Hunt: https://bit.ly/3usBLA8
Thanks to Gorgias for being such a great sponsor.
For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
111 episodes
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