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Adapting to the death of third-party cookies

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Manage episode 325319603 series 2836234
Content provided by Zyber Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zyber Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

It’s been nearly a year since Apple’s iOS 14 update came out, resulting in the death of the third-party cookie. Every marketer freaked out at the thought of having to do their own work. The era was known as the cookie-geddon and the cookie-less apocalypse.

Why? Because it’s forcing brands to re-think their whole marketing strategies. Acquisition costs are rising and we're having to consider customer relationships vs clicks.

Listen to this episode as we unpick zero-party data, using personalisation to drive conversions, and tools to integrate across the customer journey.

Say goodbye to third and say hello to first party data.

Tools from the episode

Octane AI: https://octaneai.grsm.io/fa74btb7t9ok

Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner

Bonjoro: https://bit.ly/37zGE12

JustUno: https://bit.ly/3rhIMS9

Revenue Hunt: https://bit.ly/3usBLA8

Thanks to Gorgias for being such a great sponsor.

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast

For more information about Zyber Digital

Visit our website - https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

  continue reading

111 episodes

Artwork
iconShare
 
Manage episode 325319603 series 2836234
Content provided by Zyber Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zyber Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

It’s been nearly a year since Apple’s iOS 14 update came out, resulting in the death of the third-party cookie. Every marketer freaked out at the thought of having to do their own work. The era was known as the cookie-geddon and the cookie-less apocalypse.

Why? Because it’s forcing brands to re-think their whole marketing strategies. Acquisition costs are rising and we're having to consider customer relationships vs clicks.

Listen to this episode as we unpick zero-party data, using personalisation to drive conversions, and tools to integrate across the customer journey.

Say goodbye to third and say hello to first party data.

Tools from the episode

Octane AI: https://octaneai.grsm.io/fa74btb7t9ok

Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner

Bonjoro: https://bit.ly/37zGE12

JustUno: https://bit.ly/3rhIMS9

Revenue Hunt: https://bit.ly/3usBLA8

Thanks to Gorgias for being such a great sponsor.

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast

For more information about Zyber Digital

Visit our website - https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

  continue reading

111 episodes

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