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How can brands incorporate NFTs?

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Manage episode 332830463 series 2836234
Content provided by Zyber Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zyber Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

NFTs and eCommerce - are they the future of selling online? It has been 18 months since we first mentioned NFTs on our podcast. It has been interesting seeing this topic evolve and all the action around it. $44.2 billion of cryptocurrency sent to smart contracts associated with NFT marketplaces, up from just $106 million in 2020, according to a report by Chainalysis.

By 2026, 25% of people will spend at least one hour a day in the metaverse for work, shopping, education, social, and entertainment, according to Gartner Inc. As brands, it’s our job to follow people’s interests and create experiences they can extract value from. When it comes to the metaverse, it’s about showing people why these experiences are meaningful and why they would want to join.

From memberships, to loyalty and smart contracts, there are a number of ways brands can create value and connect with their customers through NFTs. Listen to this week’s episode as Leo and Waldo discuss where this value lies, the opportunities for brands using NFTs, and how other brands are using them.

Thanks to our sponsors, Recharge and Klaviyo!

For more information about Recharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:

https://rechargepayments.com/ecommerce/?utm_medium=partner&utm_source=zyber&utm_campaign=podcast_script

For more information about Klaviyo, the data-driven platform for email and SMS marketing:

https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner

For more information about Zyber Digital

Visit our website - https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

  continue reading

111 episodes

Artwork
iconShare
 
Manage episode 332830463 series 2836234
Content provided by Zyber Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zyber Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

NFTs and eCommerce - are they the future of selling online? It has been 18 months since we first mentioned NFTs on our podcast. It has been interesting seeing this topic evolve and all the action around it. $44.2 billion of cryptocurrency sent to smart contracts associated with NFT marketplaces, up from just $106 million in 2020, according to a report by Chainalysis.

By 2026, 25% of people will spend at least one hour a day in the metaverse for work, shopping, education, social, and entertainment, according to Gartner Inc. As brands, it’s our job to follow people’s interests and create experiences they can extract value from. When it comes to the metaverse, it’s about showing people why these experiences are meaningful and why they would want to join.

From memberships, to loyalty and smart contracts, there are a number of ways brands can create value and connect with their customers through NFTs. Listen to this week’s episode as Leo and Waldo discuss where this value lies, the opportunities for brands using NFTs, and how other brands are using them.

Thanks to our sponsors, Recharge and Klaviyo!

For more information about Recharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:

https://rechargepayments.com/ecommerce/?utm_medium=partner&utm_source=zyber&utm_campaign=podcast_script

For more information about Klaviyo, the data-driven platform for email and SMS marketing:

https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner

For more information about Zyber Digital

Visit our website - https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

  continue reading

111 episodes

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