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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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This episode is a rebroadcast from October 2021. Glenn Gooding and Jake Wertner of iDrive Logistics break down how shipping contributes to customer experience. They discuss the differences between FedEx and UPS, how different carriers contribute differently to brand image, and how negative customer experiences affect brand loyalty.
Key Topics:
- Differences between UPS and FedEx
- Shipping and brand image
- Creating customer experience with packaging
Related Articles:
- https://www.idrivelogistics.com/preparing-for-peak-season-now/
- https://www.idrivelogistics.com/single-sourcing-carriers/
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