In this episode of the Two Steps Back podcast, host Dave Christie discusses the challenges of standing out in a saturated market. He emphasizes the importance of understanding your audience, pushing beyond comfort zones, and utilizing data to inform business decisions. Christie shares insights on how to create value for customers and the necessity of narrowing focus to effectively communicate with target demographics. The conversation encourages listeners to embrace discomfort and continuously learn from feedback to drive business growth.

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Until next time, keep thriving and tackling those objections—one step at a time!