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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Is name-dropping a powerful credibility booster or a fast track to sounding desperate? In this eye-opening episode, Art reveals the shocking truth about strategic name-dropping that most sales professionals get completely wrong.
Discover why mentioning the right name can boost your email open rates by an astonishing 468%, while the wrong reference can instantly kill your deal. Art shares his embarrassing early-career mistake that taught him the "3 R's" framework for name-dropping that actually works.
You'll learn:
- When name-dropping creates instant credibility (and when it backfires)
- The psychology behind why prospects are drawn to certain references
- A simple test to determine which names to use with specific prospects
- Real-world examples of name-dropping wins and epic fails
Plus, Art challenges you with a practical exercise that will transform your approach to establishing credibility in any sales situation.
Whether you're a seasoned sales pro or just starting out, this episode gives you an unfair advantage in a world where first impressions make or break deals.
318 episodes
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