Most people think great salespeople are just born with it — with confidence, charisma, the ability to say the right thing at the right time. But that's a myth. "Natural" salespeople aren't born. They're built through identity, practice, tone, repetition, and learning how to think in the moment.

In this episode, Art breaks down:

• Why hesitation happens even when you know what to say

• How identity beats tactics in real conversations

• Why confidence comes from conditioning, not hype

• What separates "natural-sounding" pros from script readers

• Why "feel-good, LinkedIn-influencer sales advice" leaves people stuck

• How real transformation happens through daily conditioning, not occasional inspiration

• How to start becoming that version of yourself today

If you want to sound confident on calls — without forcing it — this is the episode to listen to

Plus — at the end, Art previews something brand new that's launching next week… Something that delivers daily confidence, skill-building, tone training, support, and accountability — in small steps that compound into big results.

If you've ever said, "I know what I should be doing — I just don't do it consistently," this episode is going to hit home.