In this special live episode of The Bridgecast recorded at the NJ SIM (Society for Information Management) event, Scott Kinka moderates a panel of thought leaders to unpack enterprise-level AI adoption and challenges.

The panel highlights real-world use cases in healthcare, insurance, and contact centers where AI is driving measurable efficiency, cost savings, and improved customer

experience.

The panel featured:

· Gary Sorrentino, Global CIO of Zoom

· Yalim Eristiren, Managing Director at SESTEK North America

· Jim Marron, AI Sales Director at Talkdesk
Topics discussed in this episode:

· The hype vs. reality of AI trends, including generative AI, agentic AI, and predictive AI.

· Significant concerns around use case readiness, data quality and AI governance.

· The confusion around deploying AI before understanding the problem it should solve.

· How many businesses are missing the foundation for meaningful ROI?

The growing need for trusted advisors, internal alignment with line-of-business leaders, AI literacy, and microlearning to upskill teams.
About Gary Sorrentino

Gary Sorrentino serves as Zoom’s Global CIO, after spending over two years as our Global Deputy CIO. A former Managing Director for J.P. Morgan Asset & Wealth Management, Gary was the Global Head of Client Cyber Awareness and Education.

For over 12 years, Gary was the Chief Technology Officer for J.P. Morgan AWM’s global technology infrastructure initiatives, where he managed its Data Privacy program and was responsible for Infrastructure, Application and End User Technology Production Support. In 2014, he assumed a new role as the lead for their Cybersecurity efforts and developed a firm wide “Protect the Client” Cyber program designed to raise cybersecurity awareness among employees and clients.

With almost 40 years of experience in Information Technology, Gary has served in various other IT leadership positions in firms across the financial services industry. Prior to joining J.P. Morgan in 2005, Gary was Head of Global Infrastructure and Head of Technology Efficiencies at Citi Private Bank, where he was responsible for Global Infrastructure Support and strategic technology initiatives. Other roles he has held include Global Technology CFO at Credit Suisse and North America IT Controller at UBS.

LinkedIn. https://www.linkedin.com/in/garysorrentino/

LinkedIn. https://www.linkedin.com/company/zoom/

Facebook. https://www.facebook.com/zoom/

Insta. https://www.instagram.com/zoom/

Twitter. https://x.com/Zoom

Jim is a Regional AI Sales Director based in Chicago, IL, with over 10 years in software and more than four years in the AI space. He specializes in helping enterprises adopt and scale conversational AI to improve customer engagement, operational efficiency, and business outcomes. With a deep understanding of AI-driven transformation, he works closely with technology leaders to navigate the evolving landscape of AI, automation, and digital innovation.

LinkedIn. https://www.linkedin.com/in/jim-marron-sells-software/

Facebook. https://www.facebook.com/Talkdesk/

Insta. https://www.instagram.com/talkdesk/

Web. https://www.talkdesk.com/

Yalim Eristiren has earned a reputation as a dynamic and accomplished business development leader with expertise in building strategies to deliver technology solutions and drive new revenue. His progressive experience has led to resounding success across his 25+ year career, including attainments and promotions with Intel and Siemens. Easily able to move from high-level planning to face-to-face relationship building, he ensures that companies and clients enjoy the best possible results.
Between 2018 and 2019, Yalim joined Vera Venture as a Member of Technology Investment Committee, where he orchestrated investment strategies and decisions for a burgeoning company. This involved building out an initial deal flow and screening startups in the areas of blockchain, AI, IoT, and Martech.
Earlier in his career, Yalim earned numerous promotions during a storied tenure with Intel (2005 – 2018), where he rose to the position of Country Lead (Turkey, 2017 – 2018). Using unique approaches and exceptional team leadership, he secured multimillion-dollar opportunities in a highly competitive industry. He was also selected to represent Intel at high-profile events around digital transformation, smart cities, and other emerging technologies as spokesperson and keynote speaker, leading to his reputation as a thought leader in the industry. Among his peers, Yalim is known for his high business acumen, innovative problem-solving, understanding of enterprise, telecom, cloud, education markets and ISVs, and tireless work ethic.
Bolstering these achievements are Yalim’s exemplary educational qualifications. These include an Executive Master of Business Administration from Bogazici University, and a Master of Science in Power Electronics (Electrical & Electronics Engineering) from METU.
In his free time, he enjoys playing guitar, scuba diving and hiking.

LinkedIn. https://www.linkedin.com/in/yalimeristiren/

Web. https://www.sestek.com/