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In this episode, Mark and Kirby dive into the essential questions every business owner should ask to identify areas for improvement. From sales and leadership to operations and work-life integration, they break down their core four framework to help you focus your attention where it matters most.

Key Takeaways:

The importance of a reliable lead generation system. How a consistent sales process can boost your business. The role of a CRM in tracking leads and follow-ups. Leadership insights: setting clear job descriptions and KPIs. Operational excellence: using checklists and project management tools. Balancing work and life: scheduling time for business growth and personal well-being.

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36 episodes