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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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If you're undercharging, it’s costing you more than you think. In this episode, we break down the psychology of pricing and how tiny tweaks can boost your conversions by up to 15%. Learn how to confidently charge what you're worth with smart strategies like price anchoring, value-first positioning, and irresistible package design. Stay tuned!
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Chapters
1. Pricing Psychology Introduction (00:00:00)
2. Common Pricing Pitfalls (00:03:24)
3. Finding Your Value and Hourly Rate (00:08:05)
4. Positioning to the Right Market (00:17:55)
5. Price Anchoring Strategies (00:32:42)
6. Creating Attractive Package Options (00:42:46)
7. Leveraging Bonuses to Close Sales (00:49:09)
120 episodes
