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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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The rules of online growth have changed—and the creators winning right now aren’t posting more; they’re selling smarter. We break down how a modest podcast can pull tens of thousands in revenue from just a handful of episodes by aligning message, medium, and a simple path to buy. No gimmicks, no 30-day nurture marathons—just content that speaks to solution-aware buyers who are ready to act and a clear invitation that respects their time.
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✨ Join The Business Lounge Waitlist: https://kimberlyannjimenez.com/businesslounge/
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Chapters
1. Cold Open: Sell While Showing Up (00:00:00)
2. Welcome Back & Life Updates (00:00:36)
3. Proof: Small Channel, Big Revenue (00:01:52)
4. Freedom From Always-On Content (00:03:18)
5. Why 2025 Favors Conversion (00:04:38)
6. Shift #1: Solution-Aware Buyers (00:06:31)
7. Problem vs Solution Aware Explained (00:08:09)
8. Shift #2: Shorter Sales Cycles (00:12:07)
9. Positioning Wins: Client Case Study (00:13:54)
10. Shift #3: Message to One Person (00:16:10)
11. Low Trust Changes Content Rules (00:18:17)
12. Be Real: Simpler, Faster Production (00:20:12)
13. Anti-Polish Isn’t Anti-Tools (00:21:54)
14. Long-Form Builds Durable Trust (00:23:55)
15. Ditch 2019 Aesthetics (00:25:57)
16. Restart Fast: Serve, Then Sell (00:27:52)
17. Tease: Three R’s and AI Done Right (00:29:57)
18. Workshop Invite & Next Episode (00:32:02)
122 episodes
