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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What if you never chased virality again—and still grew faster and more profitably? We make a strong case for building 1,000 true buyers instead of courting a million passive followers, and we map the exact path to get there. The shift is simple but radical: stop optimizing for likes and start optimizing for sales by designing content that attracts the right people, connects by dissolving their doubts, and converts with clear, confident offers.
🔗 Links Mentioned:
Text "COACH" to (866) 498-2080 or DM us on Instagram @thebusinesslounge for a free strategy chat!
Check out our coaching:
https://thebusinesslounge.co/academy/
Snag the Content to Customers Playbook:
https://kimberlyannjimenez.com/content-to-customers-playbook-ads
We unpack the Attract–Connect–Convert method and show how it fits into a three-phase roadmap: capture (your first $100k with on-platform content), monetize (supportive assets like sales pages and emails), and scale (amplify proven winners with ads). Along the way, we break down why trust—not reach—is today’s most valuable currency, why modeling influencers won’t build your business, and how specificity in your message becomes a magnet for the buyers you actually want. You’ll hear a real client win—$20k in sales from a post with 18 likes—proof that aligned content and clear CTAs beat vanity metrics.
We also demo Spark, our AI content assistant built on our frameworks. Spark creates strategy-backed calendars, objection-busting captions, and carousels with conversion psychology baked in—so you ship consistently and sell without feeling salesy. Pairing the right tools with the right coaching is how you move from information overload to answer-driven execution, build momentum, and keep it.
Ready to trade popularity for profitability and build an audience that buys? Hit follow, share this with a founder who needs focus, and leave a review with your top takeaway so we can go deeper on it next time.
✨ Get $500 worth of bonuses + our extended 30 day trial to GoHighLevel with our special link!
Chapters
1. Profitability Over Popularity (00:00:00)
2. Welcome & Series Context (00:01:01)
3. The 1,000 True Fans Principle (00:01:22)
4. Go Deep, Not Wide (00:02:08)
5. Standing Out In A Noisy Market (00:03:34)
6. Popularity vs Products Model (00:05:17)
7. Buyers Over Fans: Mindset Shift (00:07:17)
8. Audience First, Trust Is Currency (00:09:50)
9. Three-Step Content Funnel: Attract–Connect–Convert (00:11:01)
10. Common Mistakes That Kill Sales (00:13:00)
11. Benchmarks: What 1,000 True Fans Enables (00:15:35)
12. The Old Funnel vs The New Way (00:17:03)
13. The Content-to-Customers Roadmap (00:18:08)
14. Phase 1: Capture (0–$100k) (00:21:02)
15. Phase 2: Monetize (Beyond Six Figures) (00:22:20)
16. Phase 3: Scale With Ads (00:23:21)
17. Designing Attract, Connect, Convert Content (00:24:36)
18. Overcoming Objections Through Connection (00:26:57)
19. Selling With Integrity Feels Easy (00:28:58)
20. Brand vs Business Content (00:30:22)
21. Influencer Model Isn’t a Business (00:31:54)
22. Model Businesses, Not Influencers (00:33:07)
23. Introducing Spark: The AI Content Assistant (00:34:50)
24. Why Specialized AI Beats Generic Prompts (00:36:04)
25. Spark Demo: Calendar & Captions (00:37:35)
26. Carousel & CTA Frameworks That Sell (00:39:10)
27. Client Win: $20k From 18 Likes (00:40:32)
28. From Feast–Famine to Consistent Revenue (00:42:16)
29. Spark Platform Roadmap & Bots (00:43:20)
30. Beyond Content: Sales Pages, Funnels, Offers (00:44:52)
31. Why Coaching + Tools = Speed (00:46:37)
32. Community, Momentum, And ROI (00:48:22)
33. Client Case Studies & Results (00:49:52)
34. Access, Bonuses, And Next Steps (00:52:12)
35. Closing Belief And Mission (00:54:02)
123 episodes
