In this conversation, Lori discusses the critical role of messaging in achieving online success, particularly for practitioners and coaches. She emphasizes that effective communication is often overlooked in professional training, yet it is essential for engaging and converting clients. Lori shares frameworks for optimizing messaging, including understanding the audience's problems, crafting compelling transformations, and testing different approaches to find what resonates. She encourages practitioners to view messaging as a skill that requires practice and refinement, much like baking sourdough bread, where initial attempts may not be perfect but improve with experience.

Chapters

00:00 The Importance of Messaging in Online Business 02:57 Testing and Optimizing Your Messaging 14:31 Understanding Messaging and Its Impact 19:23 Core Messaging Architecture Framework 27:37 Testing Framework for Effective Messaging 36:12 Embracing the Learning Process in Messaging

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