In this conversation, Lori Kennedy discusses the essential elements for building a successful online business, particularly for health practitioners and coaches.

She emphasizes the importance of understanding business fundamentals beyond professional credentials, the critical role of marketing, and the necessity of having a clear brand identity.

Lori outlines the client journey from prospect to enrollment and highlights the significance of leveraging technology and AI to streamline processes.

The conversation culminates in a call to action for mentorship and support, encouraging listeners to take the next step in their business journey. The mentorship call >> thewbh.com/fasttrack

Takeaways

• Success as a business owner is not determined by credentials.
• Marketing is crucial for effective communication and client engagement.
• Understanding your brand DNA is essential for business identity.
• The client journey involves multiple phases from awareness to enrollment.
• Most people on your email list will not convert to clients.
• You need a structured plan before launching your business.
• Leveraging technology can significantly enhance business efficiency.
• Mindset plays a critical role in overcoming business challenges.
• You must take proactive steps to achieve your business goals.
• Having a mentor can provide clarity and direction in your business journey.

Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/

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