Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Dan Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

69: Delivering an Experience: The Strategy of 'Being Different'

20:40
 
Share
 

Manage episode 479745361 series 3560401
Content provided by Dan Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Exercise Professionals shouldn't sell 'exercise' or even 'results'. To create positive, long term change, they need to deliver an EXPERIENCE. In this episode, Dan explains why the best business strategy is to be DIFFERENT, not better.

5 things you’ll learn in this episode:

  • Why trying to be better isn't enough—and how being different creates your own category.
  • How to write a Unique Selling Proposition (USP) that actually makes you stand out.
  • Why common claims like “personalised care” are no longer differentiators, but expectations.
  • How to prove your USP with 20 repeatable actions that back up your claims.
  • How to create micro and macro client journeys that make even mundane moments memorable.
If you enjoyed this, you’ll also enjoy the following, they’re some of my most popular podcast episodes on topics similar to this one:
  continue reading

70 episodes

Artwork
iconShare
 
Manage episode 479745361 series 3560401
Content provided by Dan Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Exercise Professionals shouldn't sell 'exercise' or even 'results'. To create positive, long term change, they need to deliver an EXPERIENCE. In this episode, Dan explains why the best business strategy is to be DIFFERENT, not better.

5 things you’ll learn in this episode:

  • Why trying to be better isn't enough—and how being different creates your own category.
  • How to write a Unique Selling Proposition (USP) that actually makes you stand out.
  • Why common claims like “personalised care” are no longer differentiators, but expectations.
  • How to prove your USP with 20 repeatable actions that back up your claims.
  • How to create micro and macro client journeys that make even mundane moments memorable.
If you enjoyed this, you’ll also enjoy the following, they’re some of my most popular podcast episodes on topics similar to this one:
  continue reading

70 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play