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Episode 23 - A Professional’s Guide to the Perfect PR
Manage episode 182803925 series 1462884
Content provided by Andrew Griffiths and Bree James, Andrew Griffiths, and Bree James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Griffiths and Bree James, Andrew Griffiths, and Bree James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
“All publicity is good publicity”? Not anymore. Publicity is important for businesses both big and small, but it has to be good to be effective, and while it’s easy to become intimidated by the idea of media coverage, it’s an essential part of any business model. In today’s episode of Business Over Breakfast, we talk about the advantages PR can bring to your company, as well as all the different media options available to you, and how to go about leveraging that media coverage once you get it.
Our guest this week is Trena-Louise Lyons, owner of boutique public relations company Newsroom PR, and she provides some hugely valuable top tips on conducting your own media and PR, the benefits of a great communications plan and how it can boost your business, and the advantages of media exposure. If you’ve been wondering how to formulate your PR plan, Trena answers all the important questions.
We also discuss things like:
- How to get your business in the media
- Good publicity versus bad publicity
- The benefits of being persistent
- The many different avenues of media, and how to pick which one suits you best
- Why being interviewed isn’t as scary as you might think
- The credibility media coverage can bring to your organisation
- Why the media needs you, and how to give them what they want
- What makes something newsworthy?
- Robot priests (yes, really!)
Links
67 episodes
Share
Manage episode 182803925 series 1462884
Content provided by Andrew Griffiths and Bree James, Andrew Griffiths, and Bree James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Griffiths and Bree James, Andrew Griffiths, and Bree James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
“All publicity is good publicity”? Not anymore. Publicity is important for businesses both big and small, but it has to be good to be effective, and while it’s easy to become intimidated by the idea of media coverage, it’s an essential part of any business model. In today’s episode of Business Over Breakfast, we talk about the advantages PR can bring to your company, as well as all the different media options available to you, and how to go about leveraging that media coverage once you get it.
Our guest this week is Trena-Louise Lyons, owner of boutique public relations company Newsroom PR, and she provides some hugely valuable top tips on conducting your own media and PR, the benefits of a great communications plan and how it can boost your business, and the advantages of media exposure. If you’ve been wondering how to formulate your PR plan, Trena answers all the important questions.
We also discuss things like:
- How to get your business in the media
- Good publicity versus bad publicity
- The benefits of being persistent
- The many different avenues of media, and how to pick which one suits you best
- Why being interviewed isn’t as scary as you might think
- The credibility media coverage can bring to your organisation
- Why the media needs you, and how to give them what they want
- What makes something newsworthy?
- Robot priests (yes, really!)
Links
67 episodes
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Similar to The Business Over Breakfast Podcast
The daily drama of money and work from the BBC.
…
continue reading
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…
continue reading
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continue reading
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…
continue reading
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…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
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