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Episode 24 - How to Effectively Marketing Your Business in a Modern World
Manage episode 183934924 series 1462884
Content provided by Andrew Griffiths and Bree James, Andrew Griffiths, and Bree James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Griffiths and Bree James, Andrew Griffiths, and Bree James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Marketing your business these days can be intimidating, with so many social media channels and jaded consumers, but it doesn’t have to be for you! No matter what industry you’re in, you must market your business. Many businesses are struggling with keeping up with consumer trends and constantly changing platforms, but Bree James and Andrew Griffiths have strategies to help you navigate the marketing world. In today’s episode of Business over Breakfast, they will tell you how to be innovative in your branding and messaging for your customers.
Today’s guest, marketing consultant Roxanne Grey, adds her insight and further tips to help you market effectively as well. She shared why having a big marketing budget is less important to her small business owner clients these days and how the playing field has leveled for small and large companies. In fact, she answered what advantages that small businesses have over big corporations.
We also discuss things like:
- Target marketing to reach your ideal customer
- Differentiating your marketing strategy for your distinct audiences
- The rise of social media marketing and why you need it even if you hate it
- Why your marketing needs to be more innovative than ever
- Storytelling as a tool in branding marketing
- How customers want to buy from “good” companies with values
- Valuing quirky brands
- Mastering only three or four social media platforms
- Why you need to tell people what you do to be a great corporate citizen
- Interpreting everything as a marketing opportunity
- Do what others won’t and be brave
- Amazing artificial intelligence technology
Links
67 episodes
Share
Manage episode 183934924 series 1462884
Content provided by Andrew Griffiths and Bree James, Andrew Griffiths, and Bree James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Griffiths and Bree James, Andrew Griffiths, and Bree James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Marketing your business these days can be intimidating, with so many social media channels and jaded consumers, but it doesn’t have to be for you! No matter what industry you’re in, you must market your business. Many businesses are struggling with keeping up with consumer trends and constantly changing platforms, but Bree James and Andrew Griffiths have strategies to help you navigate the marketing world. In today’s episode of Business over Breakfast, they will tell you how to be innovative in your branding and messaging for your customers.
Today’s guest, marketing consultant Roxanne Grey, adds her insight and further tips to help you market effectively as well. She shared why having a big marketing budget is less important to her small business owner clients these days and how the playing field has leveled for small and large companies. In fact, she answered what advantages that small businesses have over big corporations.
We also discuss things like:
- Target marketing to reach your ideal customer
- Differentiating your marketing strategy for your distinct audiences
- The rise of social media marketing and why you need it even if you hate it
- Why your marketing needs to be more innovative than ever
- Storytelling as a tool in branding marketing
- How customers want to buy from “good” companies with values
- Valuing quirky brands
- Mastering only three or four social media platforms
- Why you need to tell people what you do to be a great corporate citizen
- Interpreting everything as a marketing opportunity
- Do what others won’t and be brave
- Amazing artificial intelligence technology
Links
67 episodes
All episodes
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Similar to The Business Over Breakfast Podcast
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
The #1 podcast for agents. We talk with Real Estate Agents who sell more than 50 Million dollars a year in volume and find out how they do it. We uncover their stories, secrets and tips & tricks. We bring on top producers, coaches and authors and do a deep dive
…
continue reading
Unlike other business podcasts. No filler and no fluff. HTE is a show for people looking to take charge of their lives and build a successful online business. People who are looking for their next business idea, getting started online, and how to start a business. We understand that starting a business and doing work that matters is not always easy, but it is worth it. Learn more at https://hacktheentrepreneur.com/podcasts/
…
continue reading
Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful bu ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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