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How storytelling drives the circular economy transformation inside and out

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Manage episode 479658581 series 2415606
Content provided by Pippa Shawley and Ellen MacArthur Foundation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pippa Shawley and Ellen MacArthur Foundation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

The idea that stories are powerful is an uncontroversial idea. But what does it really mean to harness story to shift mindsets and inspire positive action towards a circular economy inside and outside of an organisation?

In this episode, hear from Poppy Mason-Watts, Chief Growth Officer at WaterBear and Alex Cramwinckel, Global Circularity Strategy Lead at Heineken to find out:

  • Why storytelling is such an important part of the circular champion’s toolkit
  • What brands can do to bring this to life in a circular economy
  • How this extends to supporting the internal transformation of organisations to make them circular ready

To receive more information about Campus, send an inquiry email to [email protected].

  continue reading

188 episodes

Artwork
iconShare
 
Manage episode 479658581 series 2415606
Content provided by Pippa Shawley and Ellen MacArthur Foundation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pippa Shawley and Ellen MacArthur Foundation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

The idea that stories are powerful is an uncontroversial idea. But what does it really mean to harness story to shift mindsets and inspire positive action towards a circular economy inside and outside of an organisation?

In this episode, hear from Poppy Mason-Watts, Chief Growth Officer at WaterBear and Alex Cramwinckel, Global Circularity Strategy Lead at Heineken to find out:

  • Why storytelling is such an important part of the circular champion’s toolkit
  • What brands can do to bring this to life in a circular economy
  • How this extends to supporting the internal transformation of organisations to make them circular ready

To receive more information about Campus, send an inquiry email to [email protected].

  continue reading

188 episodes

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