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Content provided by Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Online Marketing Strategist, and SEO Expert // Propel Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Online Marketing Strategist, and SEO Expert // Propel Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?”

Whether you’re a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when they do.

That’s where SEO — search engine optimization — comes in.

And today, SEO looks a little different than it used to. With AI-powered search tools like Google’s AI Overviews, ChatGPT, and xAI’s Grok now summarizing results directly in search, visibility means more than just ranking #1. It’s about making sure your clinic is included in those intelligent, conversational answers that patients trust.

Let’s explore how to do that.

🎇Episode webpage, blog & show notes: https://propelyourcompany.com/seo-101-improve-your-clinic-rankings/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

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In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

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📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

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Chapters

1. SEO 101: How to Improve Your Clinic’s Online Rankings (and Stay Visible in the Age of AI Search) | Healthcare SEO | Ep. 136 (00:00:00)

2. Welcome + Why SEO Now (00:02:20)

3. What SEO Really Does (00:04:01)

4. AI Search Changes the Goalposts (00:05:20)

5. The Oreo Framework for SEO (00:05:57)

6. Audience and Keyword Strategy (00:06:55)

7. On-Page SEO Essentials (00:09:34)

8. Free Training Invitation (00:11:16)

9. Off-Page SEO and Google Maps (00:11:16)

10. Reviews, NAP, and Backlinks (00:12:34)

11. Use AI Wisely, Not Blindly (00:13:13)

12. Bringing It All Together + Next Steps (00:13:29)

174 episodes