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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Manage episode 517962218 series 3318940
Content provided by Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Online Marketing Strategist, and SEO Expert // Propel Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Online Marketing Strategist, and SEO Expert // Propel Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals.
Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/
Here's what we're going over:
- Comparing personal branding to company branding
- Understanding when to utilize personal branding
- Analyzing the challenges of a personal branding approach
- Evaluating the advantages of company branding
- Tips for blending both branding strategies effectively
- Emphasizing the importance of consistent online presence
- Recommending resources for clinic owners seeking branding guidance
Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/
Send in your questions. ❤ We'd love to hear from you!
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Let's Stay Connected:
Chapters
1. The Branding Decision That Shapes Your Patient Pipeline and Your Future Exit [Propel Playback] (00:00:00)
2. Framing the Branding Question (00:02:20)
3. When Personal Branding Wins (00:03:20)
4. Transition Strategy During Rebrands (00:05:20)
5. Company Branding for Scale (00:06:35)
6. How to Choose—and Hybrid Models (00:07:27)
7. Consistency, SEO, and Next Steps (00:08:35)
8. Resources and Closing (00:09:17)
178 episodes
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