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Ever feel like your message is solid, but it still doesn’t land? We sat down with communication expert Patrick Donadio to unpack a simple, field-tested system that turns everyday conversations into trust, clarity, and action. Patrick’s IMPACT model—Intention, Message/Method, Person, Activate, Clarify, Transform—gives you a practical way to prepare, deliver, and follow through so buyers feel heard and decisions come faster.
We start by reframing the goal: don’t push to sell, help people buy. That shift changes everything from your opening line to your closing question. You’ll learn how to set a clean intention, choose the right channel, and tailor your message to the person in front of you—analytical, relational, introvert, or extrovert—using the Platinum Rule. Patrick shows why underpromising and overdelivering builds trust, and how consistency turns one-off wins into long-term relationships.
Then we dive into the hard part: listening. Most prospects think three times faster than you can speak, creating a “brain gap” that derails attention. We cover how to use eye contact without being awkward, build a ten-question discovery toolkit, and apply internal summaries to stay present. You’ll hear practical ways to clarify meaning—summaries, confirmations, and precise follow-ups—so you and your client end the call aligned on needs, next steps, and success metrics.
If you want fewer mixed signals and more yeses, this conversation gives you the tools to diagnose before you prescribe and to communicate in a way that feels respectful, timely, and effective. Enjoy the insights, then block ten minutes on your calendar to ask two questions: what did I do well, and what will I do differently next time? Subscribe, share with a teammate, and leave a review to let us know which tactic you’ll try first.

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Chapters

1. Framing The Value Of Communication (00:00:00)

2. Meet Patrick Donadio (00:02:10)

3. The IMPACT Six-Step Model (00:04:18)

4. From Awareness To Behavior Change (00:09:10)

5. Process Over Outcomes In Sales (00:12:05)

6. Personalities And The Platinum Rule (00:14:45)

7. Intention Sets The Tone (00:18:42)

8. Listening As A Power Skill (00:21:25)

9. Questions, Summaries, And Clarity (00:27:55)

10. Tools, Takeaways, And Next Steps (00:32:30)

11. Wrap Up And Resources (00:34:22)

82 episodes