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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We unpack how visibility builds trust and why virality alone won’t drive high‑ticket sales. Sheree shares a practical playbook for hooks, relatable stories, proof, and follow‑up, plus how niche visibility beats broad reach for specialized products.
• how trust forms before high‑ticket purchases
• visibility across podcasts, social, reviews, and stages
• leader content vs chasing trends
• problem–solution messaging in simple words
• hooks that stop the scroll in 10 seconds
• proof of results and showing receipts
• funnels, CTAs, and follow‑up systems
• repetition and timing across long sales cycles
• balancing personal story with customer outcomes
• niche strategies for restaurant tech and AI
• conferences, referrals, and authority positioning
Remember, go to MorrisTims.com for more information
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Chapters
1. Why Visibility Builds Trust (00:00:00)
2. Sheree’s Path from Creative to CMO (00:02:14)
3. Early Social Media Lessons Learned (00:06:05)
4. Visibility vs. Virality (00:10:56)
5. Trust, Proof, and High‑Ticket Buyers (00:13:43)
6. Content Without Funnels Fails (00:16:23)
7. Fixing Low Engagement (00:19:30)
8. Speak Simply, Hook Fast (00:23:20)
9. Repetition, Timing, and Recall (00:26:00)
82 episodes
