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You Don't Have a Business If No One Knows You Exist
Manage episode 481457493 series 3566783
The path to business growth isn't paved with perfect logos and eye-catching websites. It's built through meaningful conversations with potential clients who need your services. Marketing expert James Donovan delivers this wake-up call in our latest episode, challenging commission-based business owners to rethink their priorities.
"You don't have a business if people don't know what you're selling," Donovan states, cutting through the noise with clarity that resonates with anyone struggling to find clients. From insurance agents to consultants and trainers, visibility remains the critical factor separating thriving businesses from those barely surviving.
We explore practical strategies for increasing visibility across platforms that actually work. For B2B services, LinkedIn's Sales Navigator tool helps pinpoint decision-makers. Google Business profiles build credibility even for nationwide service providers, while Google ads connect businesses with people actively seeking solutions they're ready to pay for. Facebook, with its billion-plus users, remains essential despite what marketing contrarians might claim.
The conversation takes a fascinating turn when Donovan reveals how artificial intelligence is democratizing marketing for small businesses. From generating content ideas to functioning as virtual receptionists with perpetually positive attitudes, AI tools offer budget-friendly alternatives to outsourcing. Donovan provides guidance on crafting effective prompts and integrating AI outputs with your authentic voice.
Most valuable is Donovan's candid assessment of what new business owners should prioritize. "If you're just getting started and you're honestly not spending the majority of your day prospecting and trying to book sales calls, the rest of the stuff doesn't matter," he advises. This means embracing rejection rather than fearing it, seeing each "no" as valuable feedback and one step closer to success.
Ready to break through the digital noise and connect with clients who need your services? Listen now, then reach out to James at www.92media.com or text him at 646-553-1992 to continue the conversation about growing your commission-based business.
Check out more about your host, Morris Sims
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Chapters
1. You Don't Have a Business If No One Knows You Exist (00:00:00)
2. Welcome to the Commission Code (00:00:35)
3. James Donovan on Business Visibility (00:02:34)
4. Finding Clients on Digital Platforms (00:05:36)
5. Google Business Profile Strategies (00:08:52)
6. Leveraging AI for Business Growth (00:13:43)
7. Effective Marketing for New Businesses (00:18:37)
8. Prioritizing Conversations Over Perfection (00:21:40)
9. Episode Wrap-up and Contact Info (00:25:45)
39 episodes
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