"Turning Resistance into Buy-In - Managing Key Relationships Across A Project" with Rory Murray

The Connected Leadership Podcast

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18d ago 48:39

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In this episode of the Connected Leadership Podcast, Andy Lopata welcomes Rory Murray, Rory has more than 25 years’ experience across Europe, Middle East, Africa, plus the US, Canada and India. He has worked with some of the world's largest companies, delivering change and transformation projects in multiple sectors including Government, Telecoms, Power, Internet, Oil and Gas. Andy and Rory explore the critical role of relationship-building in leading successful projects. Rory shares insights from his work across sectors and highlights how neglecting stakeholder dynamics often leads to project failure. He emphasises that projects aren’t just about systems or processes; they’re about people.

When organisations rush to implement changes without consulting frontline employees, resistance and attrition follow. Rory stresses the importance of stakeholder mapping, active listening, and understanding the “why” behind resistance to align project goals with individual and team needs.

Drawing on real-world examples, Rory illustrates how empathy and evidence-based influence can turn sceptics into allies. He contrasts the challenges of external consulting versus internal project management, noting that trust, respect, and likability are foundational to driving buy-in.

The conversation also examines cultural nuances, such as building relationships before discussing business in regions like the Middle East.

Finally, Rory introduces the concept of Return on Relationships (ROR), arguing that investing in genuine connections pays exponential dividends over time.

What we discussed:

1. Stakeholder Mapping Done Right: Why identifying and engaging the “right” stakeholders—especially grassroots implementers—is critical to project success.

2. Like, Trust and Respect: Rory’s framework for building influence by aligning project outcomes with individual goals.

3. Evidence Over Ego: How to navigate resistant leaders.

4. Cultural Intelligence: Lessons from working in the Middle East and Africa on prioritising personal relationships before business discussions.

5. Return on Relationships (ROR): Why investing in relationships—not transactions—creates long-term value.

Rory’s actionable advice on bridging gaps between strategy and human dynamics will transform how you approach your next initiative. Tune in for real-world stories, practical frameworks, and a masterclass in turning resistance into collaboration.

Connect with Andy Lopata: Website | Instagram | LinkedIn | X/Twitter | YouTube

Connect with Rory Murray: LinkedIn | X

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