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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Born on whitewater, built in an ammo can, Lavabox is Josh Thurmond’s proof that instinct and grit can power a bootstrapped business that gives back and keeps rivers wild.
What does it take to move from a design patent invention built in your garage to a product company trusted by tens of thousands? How do entrepreneurs balance protecting profits with opportunities for scale? And why might wellbeing and values be just as important as growth when inventing a new product and leading a business?
Josh shares how his background as a river guide shaped his entrepreneurship—reading the rapids, trusting instincts, and steering through uncertainty with purpose. He explains why he turned down multi-million-dollar deals, chose to stay 100% independent, and built Lavabox around authenticity, customer input, and community impact.
This episode offers a candid look at the entrepreneurship of product companies, what it really takes to bootstrap from idea to invention while protecting both your business and your wellbeing.
Episode Breakdown:
00:00 Josh Thurmond and LavaBox
03:16 The Birth of a Design Patent Invention
06:19 Patent Challenges and Market Strategy
10:25 Turning Down Multi-Million Dollar Deals
14:10 Bootstrapping and Financing a Product Company
19:00 Building a Lifestyle Brand and Company Culture
26:11 Giving Back Through Protect Our Rivers
27:46 Resilience and Advice for Entrepreneurs
Links
Connect with Josh Thurmond:
Visit LavaBox Portable Campfire
Connect with Sarah Lockwood:
Connect with Sarah on LinkedIn
Connect with The Conscious Entrepreneur:
Follow The Conscious Entrepreneur on LinkedIn
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Subscribe to The Conscious Entrepreneur on YouTube
HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast.
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