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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What do you do when a funnel breaks?
That's the question I've had to answer about our book funnel. We hit the $20,000 spend mark and everything changed. Cost per acquisition skyrocketed and our revenue per client plummeted.
But this isn't a "woe is me" story.
This is my chance to share what you need to do when a funnel stops working. In this episode of the Content Hacking Podcast, you'll learn:
- The key lessons I've learned from my broken book funnel.
- Why getting more granular may be the solution.
- The changes I'm going to make to my funnel to get it working again.
This is a big one for anybody who's ever struggled to get a funnel working properly. Check out the podcast today for some valuable insights.
47 episodes
