Today I’m joined by Ido Lechner, founder of Magic Media – a sales and marketing agency helping visionary founders turn bold ideas into real-world impact.In this episode, we explore how Ido is scaling his agency with intention, aligning incentives across his growing team, and building systems that combine human creativity with AI efficiency. From strategic hiring to LinkedIn growth tactics and the future of founder-led brands – this is a must-listen for anyone building in public.Follow Ido:🔹 LinkedIn: / ido-lechner 🔹 Website: https://www.magicmedia.io/Follow Adam (1/2 of The Couplepreneur):🔹 LinkedIn: / adampounds 🔹 YouTube: / @adamandmaggie 🔹 Website: https://www.ADAMandMAGGIE.comTimestamps:00:00 - Ido’s Creative Journey & Career Background 03:00 - Founder-Led Branding vs. Traditional Brand Strategy 06:00 - The Mission Behind Magic Media 08:30 - Building Thought Leadership with Content & Social Selling 13:00 - Hiring, Incentives, and Growing the Magic Media Team 20:00 - Turning an Agency Workflow into a SaaS Platform 26:00 - Capturing Authentic Voice in AI-Powered Content 30:00 - Using AI Strategically in Content Creation 33:00 - The Power of Commenting on LinkedIn 39:00 - Building a LinkedIn Comment Strategy That Works 42:00 - LinkedIn vs. Other Platforms: Quality Over Quantity 44:00 - The Future of Magic Media & Ido’s Personal Vision 49:00 - Final Reflections & How to Connect