Aaron Starkman’s award shelves are overflowing, but it’s the process behind the honors that truly fascinates him. Currently leading Rethink as Global Chief Creative Officer, Aaron guided the fiercely independent agency to become the most awarded in the world, clinching Independent Network & Agency of the Year at Cannes, The One Show, the Andys, and more in 2024. His creative direction has spurred viral hits like Coors Light’s “Light’s Out” and Heinz’s “Draw Ketchup,” with mainstream outlets such as CNN, NBC, and Jimmy Kimmel all spotlighting his team’s clever, culture-shaping campaigns. In his conversation with Ryan, Aaron talks about how doubling down on core principles, especially during COVID, fueled Rethink’s rise to the top. He also shares his personal journey with anxiety, revealing how therapy and medication freed him from self-doubt so he could focus on bold, simple work. From pivoting big concepts in record time to safeguarding a steadfast no-sell ethos, Aaron shows how a transparent process and a dash of humor can fuel fearless creativity.