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Messaging and positioning for SaaS - how to get it right with data | With Peep Laja
Manage episode 332302455 series 2881553
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In this podcast episode, join special guest Peep Laja, CEO of Wynter, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into the importance of successful messaging and positioning in order to convert customers.
Here’s what they talked about:
- Why product roles should care about messaging and positioning;
- Strategies for improving messaging and positioning;
- What good messaging looks like;
- Questions you should be asking when testing messaging;
- How long it takes to start seeing results from improved messaging.
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