In this episode of The Deal Scout, host Susan Reilly sits down with Carl Gould, founder of 7 Stage Advisors, whose entrepreneurial journey started at just 18 years old with a landscaping business—and a broken leg. From humble beginnings to mentoring over 5,000 businesses worldwide, Carl’s story is packed with unexpected lessons, strategic pivots, and game-changing insights.

Carl shares the early moments that shaped his success, including a pivotal realization that simply showing up gave him a competitive edge. He dives into the importance of business planning, how most companies—even million-dollar enterprises—operate without one, and why differentiation is essential for long-term growth. With his signature guarantee model, Carl turned industry standards on their head and charged a 35% premium, out-hustling competitors with clean proposals, fast turnarounds, and relentless consistency.

Susan and Carl discuss the origin of his entrepreneurial drive, rooted in a family legacy of self-starters, including his mother’s pioneering efforts in network marketing. Carl also opens up about relationship missteps in business, the cyclical nature of professional networks, and how he ultimately built a consultancy designed not just to advise, but to execute side-by-side with clients.

Discover why most businesses grow in 18-month cycles, how 7 Stage Advisors embeds with clients to drive results, and what makes a company truly investable. Plus, Carl shares personal passions—from his love of live events and outdoor adventures to a family tradition of annual polar plunges.

If you're a dealmaker looking to invest in or grow a business—or simply want to learn from someone who has helped thousands do just that—this episode is a masterclass in strategic thinking, operational execution, and entrepreneurial grit.

Tune in to learn how showing up, asking the right questions, and having a clear plan can take your business to the next level.

Reach out to connect with Bryan or to be a guest on the show to Susan

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Susan Reilly is a licensed real estate broker, but this podcast is not a substitute for professional advice. We strongly recommend that you consult with a qualified financial advisor, legal counsel, and tax professional before making any financial decisions or taking any actions based on the information provided in this podcast.