There’s something special about people who build where no blueprint exists.

My guest today, Alex Lawrence, is one of those people.

He’s a tech veteran, tenured professor, and serial entrepreneur who co-founded EV Auto, one of the first dealership groups in the U.S. dedicated entirely to used EVs and plug-in hybrids.

But what really stands out about Alex isn’t just what he’s built, it’s how he’s built it. With patience, conviction, and a willingness to play the long game while everyone else chases trends.

In this conversation, we get real about what it takes to grow an EV-only business through volatility, tax credit chaos, and all the unpredictable swings of an emerging market. Alex breaks down how he and his team literally sold their final cars minutes before the EV tax incentive expired, using the power of social media.

We also dive into:

Why authenticity on social media has become one of the strongest moats in business today.

The psychology of urgency, and how it can move people to take action at 11PM on a Saturday.

What it really means to juggle entrepreneurship, teaching, and family without losing your soul in the process.

Why the EV revolution isn’t dead, it’s just getting started.

Alex’s story is proof that doing the hard thing, the long thing, and the real thing still works.

If you’ve ever wondered what it looks like to build something meaningful when the market’s uncertain and the playbook doesn’t exist. this one’s for you.