Ep. 663 - The Laws That Top Performers in Retail Auto Obey, with Alan Dickie

The Dealer Playbook

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16d ago 23:36

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In this episode, my guest is Alan Dickie, President - www.AlanDickie.com and a returning DPB alum.

Alan’s one of those guys who doesn’t just talk about success—he breaks it down to the bone. In this conversation, we explore what he calls the “laws” that make success predictable in life and business.

We talk about why most salespeople stay stuck selling 8–12 cars a month while a few are pulling in 30+. It’s not about personality. It’s not about luck. It’s about understanding how human behavior works and knowing what laws to follow to create momentum.

You’ll also hear:

How to break out of the “employee mindset” that’s holding you back
What selfishness has to do with better service and more sales
Why ignorance always feels like anxiety (and how to fix that)
What Dollarama can teach you about value-based selling
And how success really is just about following the right laws—every time

If you’ve ever found yourself thinking “I’m doing the work but not seeing the results,” this episode will shift how you think about performance, money, and personal growth.

This isn’t about motivation. It’s about awareness. And Alan doesn’t hold back.

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Chapters

1. Welcome Back Alan Dickey (00:00:00)

2. Laws of Success Explained (00:01:54)

3. Human Selfishness and Sales Success (00:04:48)

4. Breaking Through Limiting Beliefs (00:07:42)

5. Value Exceeding Price Creates Business (00:13:03)

6. Overcoming Employee Mindset (00:15:25)

7. Using Selfishness to Serve Others (00:19:54)

8. Connect with Alan Dickey (00:22:30)

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