Welcome to Episode 35 of The Digital Disruption Podcast! Today, our hosts, Patrick, Daoud, and Sean Bucher, dive into the intricate world of digital metrics and their significance in evaluating business success. In this episode, we question the traditional reliance on conversion rates and explore new perspectives on user engagement metrics. From the complexities of sessions and visits in analytics platforms to the ethical considerations of tracking practices, our hosts unravel the myths surrounding the "single source of truth" in data analysis. Listen in as we challenge conventional metrics, delve into attribution challenges, and advocate for innovative strategies within the ever-evolving landscape of digital marketing and e-commerce. Plus, we add a touch of humor as we discuss breakfast favorites and experience a unique conversation on data accuracy. Join us for an insightful discussion pushing the boundaries of how we interpret and act upon digital data.