Welcome to The Digital Disruption Podcast, the ultimate guide to navigating the digital revolution. Join us as we explore technology's transformative power and its impact on industries, businesses, and society as a whole. In each episode, we dive deep into digital transformation, uncovering the latest trends, strategies, and success stories from industry experts and thought leaders. Whether you’re a business leader, entrepreneur, or simply curious about the future, this podcast is your go-to ...
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From ChatGPT to Agentic AI: The Good, Bad, and Ugly of Corporate Automation
47:18
47:18
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47:18Is your business AI-ready? Join Daoud and Patrick as they unpack AI’s explosive growth, from generative tools to agentic automation. Discover why Shopify’s AI hiring memo sparked debate, how to audit your AI maturity, and why human creativity remains irreplaceable. Essential listening for data-driven marketers in MENA, balancing efficiency with eth…
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Beyond Tools: Building a Data-Driven Strategy That Actually Works
1:17:23
1:17:23
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1:17:23In this episode of The Digital Disruption Podcast, join host Patrick and guest Ahmad as they navigate through the evolving landscape of mobile measurement and customer engagement strategies. They kick off with a lively discussion about their upcoming travels and cultural experiences before delving deep into the current challenges and opportunities …
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Real Disruption in Tech: Beyond the Hype with WellX’s Sejla Vatres
47:48
47:48
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47:48In this episode of the Digital Disruption Podcast, we sit down with Sejla Vatres, Principal Product Lead at WellX, a digital insurance platform revolutionizing health and wellness through prevention-first strategies. With over a decade of experience across B2B, B2C, and travel tech in Europe and the Middle East, Sejla shares her insights on what tr…
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Cutting Through the Clutter: Britklik’s Blueprint for Effective Upper-Funnel Media Buying
1:18:49
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1:18:49What does it take to run truly effective upper-funnel media campaigns—and how can you avoid wasting your budget on fraudulent or low-quality inventory? In this episode of the Digital Disruption podcast, Patrick sits down with the two Alexises (Nicholas and Trudell) from Britklik, a niche agency specializing in Google’s enterprise media suite, to ex…
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Crafting a Winning Marketing Strategy: Insights from Mimojo's Louise Rowe
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58:57Welcome back to another exciting episode of The Digital Disruption Podcast. In today's episode, we're thrilled to host Louise Rowe, the head of marketing at Mimojo, an innovative startup based in Dubai. Louise brings an impressive two decades of experience in the UAE and has worked across various sectors, including media, airlines, and loyalty rewa…
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What Secrets Does Tim Ash Reveal About Marketing Identity and Psychology?
1:06:11
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1:06:11Welcome to Episode 37 of The Digital Disruption Podcast. I'm your host, Patrick, and joining me today is Tim Ash, a distinguished international speaker, acclaimed author, and business founder with an impressive career in digital marketing. Tim is the founder of one of the pioneering digital marketing agencies, Site Tuners, with a strong focus on co…
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Welcome back to The Digital Disruption Podcast! In Episode 36, our hosts Daoud, Sean Bucher, and Patrick delve into a lively conversation about the shifts and trends disrupting the digital world. Tune in as Daoud shares his music app migration from Spotify to YouTube Music, recognizing Spotify's role in popularizing end-of-year recaps, much like wh…
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Conversion Rates: Why 0.9% Might Not Mean What You Think
1:08:29
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1:08:29Welcome to Episode 35 of The Digital Disruption Podcast! Today, our hosts, Patrick, Daoud, and Sean Bucher, dive into the intricate world of digital metrics and their significance in evaluating business success. In this episode, we question the traditional reliance on conversion rates and explore new perspectives on user engagement metrics. From th…
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From CDP Costs to Conversion: Navigating Data Platforms for Success
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50:03Welcome to Episode 34 of The Digital Disruption Podcast. In this episode, we're diving into the dynamic world of Customer Data Platforms (CDPs) with our expert guest, Faysal Shaarani. As we explore the impressive advancements in data streaming, with latency measured in mere milliseconds, we also highlight the significance of quick data transfers fo…
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Welcome to Episode 33 of The Digital Disruption Podcast, where your hosts, Daoud, Sean Bucher, and Patrick, dive into the intersection of digital marketing and data analytics. This episode, inspired by Randy Newberg's podcast on wildlife conservation, explores the importance of data-driven decision-making across various industries. From leveraging …
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Transforming Business Strategies with Accurate Customer Data and Personalization
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54:41Welcome to The Digital Disruption Podcast! I’m your host Patrick, joined by my co-host, Daoud, as we delve into the world of Customer Data Platforms (CDPs) with our distinguished guest, Faysal Shaarani. Broadcasting from a comfortably cool setting after a long hot spell, we’re eager to tackle all things customer data on today's episode. Join us as …
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Inclusive Design: How Accessibility Enhances User Experience
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50:03Welcome to another episode of the "Digital Disruption Podcast." Today, Patrick and Sean delve into a critical but often overlooked aspect of digital transformation: accessibility. With Dawood absent, the duo takes a thoughtful approach to exploring how organizations can prioritize accessibility, not just as a legal necessity, but as a moral and eth…
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Consumer Behavior Shifts: Holiday Shopping Trends and Generational Attitudes
1:16:07
1:16:07
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1:16:07Welcome back to another episode of The Digital Disruption Podcast! In Episode 30, our hosts Patrick, Sean Bucher, and Mostafa dive into a variety of topics ranging from customer behaviors and holiday shopping trends to effective marketing strategies for e-commerce and retail. They discuss the importance of clear policies, such as return policies, a…
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Building a Customer-Centric Digital Fortress: Insights from the Trenches with Moalla Alfadil
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39:14
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39:14In this episode of the Digital Disruption Podcast, we dive deep into the world of digital marketing with seasoned expert Malaa. We explore the critical role of customer centricity in building successful brands, the challenges of data management and measurement, and the future of AI in shaping digital experiences. Get ready to gain valuable insights…
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The Great 3rd-Party Cookie Apocalypse Isn't Happening!
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34:45Welcome back to The Digital Disruption Podcast! Today, the digital marketing landscape faces a plot twist – the death of the third-party cookie has been canceled! Joining us to navigate this ever-changing world of advertising are Sean Bucher, a veteran in the digital marketing trenches since the dawn of cookies, and Patrick Soch, who will bring his…
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The Colorado Approach and Why We Should All Be Paying Attention
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33:14In this podcast episode, we discuss the recently passed Colorado Artificial Intelligence Act, the first of its kind in the US, which will go into effect in 2026. The law focuses on “high-risk” AI systems that make decisions about areas such as education, employment, finance, and healthcare. The key players involved are: Developers who create the AI…
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There is no one-size-fits-all ideal tech stack!
46:48
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46:48In this episode, Mostafa, Patrick, and Ahmad tackle the elusive question of whether an ideal Martech stack exists. They explore the nuances of Martech tools, emphasizing that while there may not be a universal stack suitable for all, there is an ideal stack for each business depending on its specific needs and objectives. The discussion delves into…
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First-Party Data Goldmine: Capture, Segment, and Activate Your Audience
36:31
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36:31In this episode, we'll tackle the critical topic of audience segmentation. We'll cast a line with a relatable fishing analogy, then dive deep into the data you need to catch the perfect audience for your brand. Patrick will show you how to collect valuable customer insights and transform them into powerful segmentation strategies. You'll discover t…
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Growth Hacking: Smashing Through Invisible Ceilings or Invisible Asymptotes
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41:27
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41:27Join Myself and Patrick as they dive deep into the insights shared at Google’s recent webinar in Dubai. In this episode, they explore the concept of invisible asymptotes and how they impact business growth. Learn about the importance of understanding key metrics like conversion rates and shopping cart abandonment, and discover the power of media mi…
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In this episode, we unpack Google Analytics' recent news. While the third-party cookie deprecation has been delayed, it's important to stay ahead of the curve. Learn how to migrate your data from UA to GA4, leverage new features like user-provided data, and prepare for a cookieless future. Key Takeaways Google Analytics Universal Analytics (UA) pro…
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First-Party Data Strategies: Here's What to Do After Deprecation of Third-Party Cookies
53:18
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53:18Welcome to Episode 22 of The Digital Disruption Podcast! In this episode, Patrick and Alexander delve into the evolving landscape of marketing strategies, emphasizing the critical role of data analysis and measurement across the marketing funnel. They discuss the challenges and opportunities arising from the transition to Google Analytics 4, includ…
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Don't Let Your Digital Strategy Go Stale: Embrace Composability
36:57
36:57
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36:57In this episode, we discuss the concept of composable architecture and how it can help businesses avoid outdated digital strategies. We'll explore the challenges of traditional monolithic architectures and the benefits of composable solutions, which allow businesses to swap out individual components as needed. We also delve into the importance of s…
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Don't Get Left Behind: Mastering Skills for Digital Transformation
32:00
32:00
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32:00In this episode, we discuss the importance of developing the right skills for your organization's digital journey. We delve into the concept of a skills matrix and how it can help you identify the talent gaps you need to fill. They also explore the challenges of transitioning to new technologies and how to ensure a smooth handover between internal …
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Don't Get Cooked in the Privacy Inferno: A Guide to User Consent and Data Collection
41:42
41:42
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41:42In this episode, we delve into the murky waters of user consent and data collection. We'll unpack the complexities of navigating the ever-changing landscape of privacy regulations. They discuss the limitations of consent banners and explore the critical role of Consent Management Platforms (CMPs). Learn how server-side tagging can be a powerful too…
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How to Craft Your Strategy Using Detailed Insights from SKAN 4
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55:20Welcome to Episode 18 of "The Digital Disruption Podcast". In this episode, we have Yigit and Ahmad as our guests. Yigit, from Adjust, shares insights into the changes in postback tracking with Scan 4, adoption by advertising partners, and the introduction of SKAn 4. The discussion delves into the complexities of mobile app measurement, the challen…
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The People Behind the Data: Why Analytics Isn't Just About Technology w/ Feras Alholu
49:54
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49:54Most companies are aware of the importance of data and analytics, but many struggle to turn that awareness into action. In this episode of the Digital Disruption podcast, Patrick Sochis is joined by Feras Alholu, a successful entrepreneur with experience in both founding and scaling analytics-driven businesses. Feras shares his insights on how to b…
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One More Tool Won't Fix Your Digital Problems: How to Use Tech for Digital Maturity
42:21
42:21
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42:21In this episode of the Digital Disruption podcast, hosts Patrick Soch and Mostafa Daoud debunk the myth of the "one more tool" solution to digital maturity. They discuss how technology should serve a larger business objective and explore how to choose the right tools for specific use cases. The episode covers: Why "one more tool" won't fix digital …
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Are You Throwing Away Money on Paid Media? Here's How to Stop
42:45
42:45
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42:45In this episode, we discuss the hidden pitfalls of paid media and how companies can protect themselves from wasting money. Topics covered: Assigning unqualified people to manage campaigns The dangers of ad fraud and programmatic waste Why transparency is key when working with agencies The importance of measurement and verification Having internal o…
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Let's Talk Data: How Event-Driven Architecture Drives Organizational Change?!
35:05
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35:05In this episode, Patrick Soch, we dive deep into event-driven architecture and data streams, explaining how they can revolutionize the way your organization collects and utilizes data. Mostafa Daoud, the Head of Content, plays the role of a curious CEO, raising pertinent questions to understand the practical applications of these technologies for b…
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Don't Get Run Over: Understanding Consent Management Platforms in the Age of Privacy
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39:02In this episode, we dive deep into the world of Consent Management Platforms (CMPs). They explore the growing importance of data privacy, the rise of global regulations, and how CMPs can help businesses navigate this complex landscape. But beyond just compliance, Patrick argues that truly mature organizations should be striving to build trust and t…
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Don't Run Out of Gas: Closing the Last Mile Gap in Your Digital Transformation
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39:47
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39:47In the last episode, we discussed how ROI is a crucial metric, but it's not the only one. In this episode, we dive deeper to explore the concept of "last mile" in digital transformation. We explain why achieving real business value often requires closing the gap between foundational digital initiatives and tangible results. The conversation covers:…
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Incremental Changes vs. Full Transformation: Renovate or Demolish Your Digital House?
38:15
38:15
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38:15Feeling lost in the world of digital transformation? This episode tackles a common question: Do you need a complete overhaul, or can you make smaller improvements? We discuss how to assess your organization's digital maturity and identify the right approach for you. Learn how to avoid sunk costs, prioritize projects, and leverage technology to achi…
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Garbage In, Garbage Out: Building a Strong Foundation for Digital Transformation
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43:18This episode discusses the importance of foundational elements before diving into advanced digital transformation initiatives. They explore the consequences of rushing the process and how to ensure your data is clean and consistent. Key Takeaways: Strong foundations are crucial for successful digital transformation. Rushing the process can lead to …
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Don't Get Bitten by AI: Decoding the Hype & Navigating the Risks
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41:38In this episode, we dive deep into the world of Artificial Intelligence (AI) and Machine Learning (ML). We'll clear up the confusion around these terms, explore the exciting potential of AI, and discuss the ethical considerations and potential risks companies need to be aware of. Whether you're using chatbots for customer service or automating data…
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Don't Skip the Basics: Why Digital Maturity is Essential for Transformation Success
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40:09In this episode of The Digital Transformation Podcast, we dive deep into the concept of digital maturity and its crucial role in achieving successful digital transformation. We explore the four stages of digital maturity (nascent, emerging, connected, and multimoment) and how a clear vision, adaptability, and a focus on foundational elements like c…
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Don't Get Lost in the Matrix of Digital Transformation!
39:08
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39:08Forget everything you think you know about digital transformation. In this episode, we ditch the jargon and dive headfirst into the REAL impacts of this tech revolution on businesses. We spill the tea on leveraging the power of automation, personalization, and all that jazz - without turning your company into a soulless, Big Brother-esque machine. …
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The Death of 3rd party Cookies: How to Survive in a Cookieless Future
33:43
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33:43The third-party cookie is finally getting its walking papers! In this episode, we delve into the looming deadline for cookie deprecation in Chrome and explore what it means for advertisers and marketers. We'll discuss the challenges and opportunities of a cookieless world, unpack Google's proposed solutions like Privacy Sandbox initiatives, and off…
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Calculating ROI in Digital Transformation: A 1-Minute Pitch & Beyond
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39:27Ever struggled to justify the cost of digital transformation to your boss? You're not alone! This episode of the Digital Disruption Podcast tackles the elusive ROI of digital transformation projects. Join us as we break down the key considerations for calculating ROI and navigating the short-term wins versus long-term gains. Learn how to: Craft a c…
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Unpacking Your 2024 Digital Transformation Priorities!
38:47
38:47
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38:47Feeling overwhelmed by the ever-changing digital landscape? In this episode, digital transformation experts Patrick Soch and Mostafa Daoud break down the key areas you should focus on in 2024. From migrating to Google Analytics 4 to leveraging first-party data and navigating the cookieless future, they provide actionable insights and best practices…
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Don't Get Lost in the Shiny! Aligning Your Digital Transformation for ROI (and Avoiding the Pitfalls)
37:00
37:00
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37:00In this episode, we delve into the world of digital transformation, unpacking the crucial concept of strategic alignment. We explore how to ensure everyone in your company, from the C-suite to the front lines, is on the same page when it comes to your digital transformation goals. Our conversation highlights the importance of a well-defined process…
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Disruption or Ditch Your Seat? How to Stay Ahead of the Digital Transformation Curve
36:55
36:55
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36:55In this episode, we dive deep into the concept of digital maturity and explore Google's framework for achieving it. We discuss the challenges and opportunities presented by the ever-evolving digital landscape, focusing on delivering seamless, personalized experiences while adhering to stricter privacy regulations. Timestamps: 01:20 What is digital …
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Beyond the Buzzword: Decoding Digital Transformation in 2024
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36:48In this episode of The Digital Disruption Podcast, we take a deep dive into the ever-confusing world of digital transformation with digital guru Patrick Soch, Senior Director of Digital Transformation at e-CENS. Feeling like you're chasing your tail with all this digital transformation talk? We've got you covered. We break down the jargon and give …
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Hi, this is Mostafa and Patrick from e-CENS. We're excited to have you onboard! This podcast is all about digital transformation. In it, we will address the latest trends, answer your most burning questions, and make sure that we disrupt the status quo! Join and follow us on social media to keep up with our latest updates and episodes. https://www.…
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