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What does it take to build a business that stands the test of time?

In this episode, we dive into a rich conversation about long-term thinking in business. We'll share key lessons learned from growing and sustaining a company over decades—touching on everything from hiring for the long haul, staying grounded in your mission, and navigating challenges without chasing every trend.

You’ll hear about the mindset shifts required to focus on impact over ego, how to maintain trust with customers and teams, and why slow, intentional growth often beats hyper-speed scaling. Whether you're a startup founder or a seasoned operator, this episode offers timeless principles for building something that lasts.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

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189 episodes