How Google’s Love for Variety Can Boost Your Sales

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22d ago 12:12

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E653: Google doesn’t just want to show one source or content type for a brand name or brand review. It wants dozens.

It wants different websites, different media (videos, images, text)… and this can actually be exploited.

This is how to boost sales using Google’s love for variety in its results.

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00:00 Google's Focus on Variety in Search Results 00:50 Importance of Public Relations and Social Proof 02:25 Testimonials and Reviews 04:43 Podcasts for Brand Visibility 05:56 Building Links and Media Placements 09:04 Launch Platforms and Directories 11:21 Wrapping

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