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EE421 - Email is King: How Rory’s Travel Club Hit 200K Members with a €12 Email Subscription

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Manage episode 486948165 series 2903598
Content provided by Gary Fox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Fox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Entrepreneur Experiment, Gary sits down with Rory King, the founder of Rory’s Travel Club- a radically simple subscription business that’s quietly revolutionising travel in Ireland and beyond.

With no investors, no fancy app, and no startup playbook, Rory turned a €10 Facebook idea into a thriving travel club with over 200,000 members, a 10-person team, and a blueprint to reach one million users. From sleeping in his car outside Applegreen Petrol Station to traveling to Sri Lanka with his customers, Rory shares his unfiltered journey of hustle, honesty, and high-impact email marketing.

If you’ve ever wondered how to build a profitable business without venture capital - or how to make email sexy again - this episode is your masterclass.

Show Notes:

In this episode, we cover:

  • 💡 How Rory validated his idea with a €10 PayPal experiment on Facebook

  • 📬 Why email marketing (done right) is still king—with 70% open rates

  • 🚀 The low-cost, high-impact subscription model fueling explosive growth

  • 🤝 How Rory builds loyalty through real-life connection and 1:1 interaction

  • 🌍 The plan to scale from Ireland to Scotland, the UK, and beyond

  • 🎯 Why keeping the annual fee at €12 is part of the growth strategy

  • 🧠 Repurposing old content + smart social media strategies

  • 🔄 Retention, recurring revenue, and the beauty of a no-commission model

  • 🛏️ How 5-star hotels and top travel brands now come to him with deals

  • ☕ From sports science grad to group trip leader: Rory’s real entrepreneurial journey

Links & Resources:

___ Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1

___ Visit my partners Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/nostraee

  continue reading

422 episodes

Artwork
iconShare
 
Manage episode 486948165 series 2903598
Content provided by Gary Fox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Fox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Entrepreneur Experiment, Gary sits down with Rory King, the founder of Rory’s Travel Club- a radically simple subscription business that’s quietly revolutionising travel in Ireland and beyond.

With no investors, no fancy app, and no startup playbook, Rory turned a €10 Facebook idea into a thriving travel club with over 200,000 members, a 10-person team, and a blueprint to reach one million users. From sleeping in his car outside Applegreen Petrol Station to traveling to Sri Lanka with his customers, Rory shares his unfiltered journey of hustle, honesty, and high-impact email marketing.

If you’ve ever wondered how to build a profitable business without venture capital - or how to make email sexy again - this episode is your masterclass.

Show Notes:

In this episode, we cover:

  • 💡 How Rory validated his idea with a €10 PayPal experiment on Facebook

  • 📬 Why email marketing (done right) is still king—with 70% open rates

  • 🚀 The low-cost, high-impact subscription model fueling explosive growth

  • 🤝 How Rory builds loyalty through real-life connection and 1:1 interaction

  • 🌍 The plan to scale from Ireland to Scotland, the UK, and beyond

  • 🎯 Why keeping the annual fee at €12 is part of the growth strategy

  • 🧠 Repurposing old content + smart social media strategies

  • 🔄 Retention, recurring revenue, and the beauty of a no-commission model

  • 🛏️ How 5-star hotels and top travel brands now come to him with deals

  • ☕ From sports science grad to group trip leader: Rory’s real entrepreneurial journey

Links & Resources:

___ Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1

___ Visit my partners Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/nostraee

  continue reading

422 episodes

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