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EE462 - How To Build a Brand the World’s Best Athletes Trust (in Just 3 Years)

The Entrepreneur Experiment

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In this episode of The Entrepreneur Experiment, Gary Fox sits down with Ryan Casey, the founder of C11 Recovery — one of Ireland’s fastest-growing performance and recovery brands.

From spending his days as an electrician to working with Rory McIlroy, Manchester City, Munster Rugby, and the DP World Tour, Ryan’s journey is a masterclass in turning grit into global growth.

In just three years, he’s built a company that began with three plastic tubs and a few compression boots into a multimillion-euro recovery business operating in Ireland, the UK, and the Middle East. Ryan shares how he went from driving a van across Ireland doing free sessions to closing deals in Dubai, the mindset that helped him thrive under pressure, and why he believes confidence and consistency are the ultimate unfair advantages.

If you’re building from scratch, navigating uncertainty, or trying to turn momentum into mastery — this episode is a must-listen.
Show Notes

In this episode, we cover:

🔥 The “itch” that led Ryan to quit a stable career and build C11 from his couch
🚐 How three plastic boxes became a global recovery business
🏉 Breaking into elite sport — from the GAA to the Ryder Cup and Premier League
💡 Why saying yes first and figuring it out later became his growth philosophy
🌍 Expanding into the Middle East — and the leadership lessons that came with it
📈 How he scaled from 0 to 12 staff and hundreds of installations in 3 years
💬 The mindset shifts that helped him stay grounded through chaos
🤝 The power of consistency, relationships, and doing things the right way

“You’ll never have that stressful day again — because when you finish it, you’ve learned from it. You’re stronger, and it’ll never hit you the same way twice.” – Ryan Casey
Links & Resources

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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.

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