Artwork

EE464 - The Hidden Industry Powering the World’s Biggest Events

The Entrepreneur Experiment

12 subscribers

published

Play Playing
iconShare
 
MP3
Manage episode 520332087 series 2903598
Content provided by Gary Fox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Fox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Entrepreneur Experiment, Gary sits down with Mark Breen, co-founder of Safe Events Global, the Irish team behind some of the world’s most ambitious events - from Dublin Zoo’s Wild Lights to Formula 1 in Qatar and mega-city festival sites across the Middle East.

Mark shares the real, behind-the-scenes story of how a student “helping people up at a Frames gig” turned into running safety for shows with half a million attendees, expanding internationally, and building a 25-person specialist team that’s redefining how event safety is done.

He reveals why the best events feel effortless, how the industry changed post-Covid, why “no lazy no’s” is the company philosophy, and how one email from Saudi Arabia transformed their entire trajectory.

If you’re an entrepreneur who loves hearing how niche expertise becomes a global business — and how culture, clarity, and instinct can build a category-leading company — this episode is for you.
Show Notes

In this episode, we cover:
🔥 Mark’s unexpected journey from student security team to global event specialist
🚀 How Safe Events grew from 4 people to a 25-strong team
🔑 The game-changing first hire that accelerated their growth
🌍 The email that opened the Middle East market — and what happened next
🎪 The “invisible hand” behind the world’s best events
🦺 Why great safety is all about design, not control
🧠 The philosophy of “no lazy no’s” — and how it wins clients
💡 Why instincts matter, but structure matters more as you scale
📈 How to build long-term client relationships in a project-based industry
💻 Why Safe Events built a digital operations department and a design team
❤️ Mark’s refreshing view on success, leadership, and building a life you enjoy

Links & Resources

——

Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1

---

Visit my partners

Azure Communications: https://bit.ly/azureEE

Nostra: https://bit.ly/3HHwSMo

—-

Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.

…   continue reading

465 episodes

#Entrepreneur #Business #Gary Fox #Beyourownboss #Businesstips #Dublin #Entrepreneurexperiment #Entrepreneurshipbusiness #Ireland #Irishentrepreneur #Leanstartup #Onlinebusiness #Theentrepreneurexperiment #Careers #Bootstrapped #Founders #Solopreneurs #Startups