Manage episode 488258632 series 3290771
#254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way.
Dave and Kira discuss:
- How to align marketing and sales through co-creation to ensure your sales team uses the content you create
- The value of a strong messaging framework and how it drives consistency in B2B marketing
- Why you need to time your product launches and ensure that marketing resonates with both your team and the market at the right moment
Timestamps
- (00:00) - - Intro to Kira
- (06:28) - - Kira’s Career Journey From Sales Enablement to Product Marketing
- (09:42) - - Challenges of Building Community / Getting Connected with Exit Five
- (15:58) - - How To Get Sales To Use Content from Marketing
- (18:33) - - How to Align Marketing and Sales Teams
- (26:55) - - Effective Messaging and Having a Core Company Narrative
- (32:03) - - Why You Should Identify What Differentiates Your Business
- (35:46) - - How To Create Strong Brand Positioning
- (38:31) - - Why You Need To Have A Clear Vision And Strong Point of View in Marketing
- (40:15) - - “The Risk Of Insult Is The Price Of Clarity”
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Zuddl.
We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.
Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.
Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.
On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.
If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.
Head over to zuddl.com/exitfive to learn more.
274 episodes