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FIR #445: Media Relations in a Turbulent Media Landscape
Manage episode 461139574 series 1391833
Content provided by The FIR Podcast Network Everything Feed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The FIR Podcast Network Everything Feed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
The media landscape is in turmoil. It may not be exactly the turmoil we hear about, though, based on research release in a new Poynter Institute report. For example, it is taken as gospel that "people don't trust the media," but a survey finds that's not necessarily accurate. Local news reporters, for example, are highly trusted, mainly because they have established relationships in the community. That supports a broader notion: These days, connection matters more than credentials, for better or for worse, leading to the rise of the "newsfluencer," who can be anybody from an experienced journalist with a Substack newsletter to a citizen journalist with no training to a provocateur who is able to build an audience.
If your job involves getting coverage for your company's news or brand, what was once a straightforward assignment is now a complex maze full of mines. Should you get your CEO onto a podcast? Elevate a frontline employee with a strong personal brand to help get the word out? Start sharing information in small social communities? Or any of dozens of other options?
Neville and Shel delve into this one aspect of the OnPoynt Report in this short midweek episode.
Continue Reading →
The post FIR #445: Media Relations in a Turbulent Media Landscape appeared first on FIR Podcast Network.
139 episodes
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Manage episode 461139574 series 1391833
Content provided by The FIR Podcast Network Everything Feed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The FIR Podcast Network Everything Feed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
The media landscape is in turmoil. It may not be exactly the turmoil we hear about, though, based on research release in a new Poynter Institute report. For example, it is taken as gospel that "people don't trust the media," but a survey finds that's not necessarily accurate. Local news reporters, for example, are highly trusted, mainly because they have established relationships in the community. That supports a broader notion: These days, connection matters more than credentials, for better or for worse, leading to the rise of the "newsfluencer," who can be anybody from an experienced journalist with a Substack newsletter to a citizen journalist with no training to a provocateur who is able to build an audience.
If your job involves getting coverage for your company's news or brand, what was once a straightforward assignment is now a complex maze full of mines. Should you get your CEO onto a podcast? Elevate a frontline employee with a strong personal brand to help get the word out? Start sharing information in small social communities? Or any of dozens of other options?
Neville and Shel delve into this one aspect of the OnPoynt Report in this short midweek episode.
Continue Reading →
The post FIR #445: Media Relations in a Turbulent Media Landscape appeared first on FIR Podcast Network.
139 episodes
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Similar to The FIR Podcast Network Everything Feed
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
Daily cybersecurity news for practitioners. Vulnerabilities, defenses, threats, network security insight, research and more to make you sound smarter as you get to the office in the morning. New each weekday.
…
continue reading
The UK Column is an independent news organisation analysing the information war. Operating without financial backing or external investment, we remain free from advertisers, foundations, and political parties, relying solely on support from our audience through memberships and donations.
…
continue reading
David Aaronovitch and a panel of experts and insiders present in-depth explainers on big issues in the news
…
continue reading
Daily news updates from across the Slate Podcast network.
…
continue reading
On The Bike Shed, hosts Joël Quenneville and Stephanie Minn discuss development experiences and challenges at thoughtbot with Ruby, Rails, JavaScript, and whatever else is drawing their attention, admiration, or ire this week.
…
continue reading
Risky Business is a weekly information security podcast featuring news and in-depth interviews with industry luminaries. Launched in February 2007, Risky Business is a must-listen digest for information security pros. With a running time of approximately 50-60 minutes, Risky Business is pacy; a security podcast without the waffle.
…
continue reading
Technical interviews about software topics.
…
continue reading
Windows Weekly is about more than Windows. Veteran Microsoft insiders Paul Thurrott and Richard Campbell join Leo for a deep dive into the most valuable company in the world. From consumer to enterprise, AI to Xbox, Windows Weekly is the only Microsoft podcast you'll ever need. Records live every Wednesday at 2:00pm Eastern / 11:00am Pacific / 18:00 UTC.
…
continue reading
America’s premier Sunday morning public affairs program. For nearly 70 years, Face the Nation has sought to help audiences understand how current events affect their lives. Today, that mission remains the same. Hear moderator Margaret Brennan’s illuminating and informative interviews with elected officials, policy experts and foreign leaders. Face the Nation airs Sundays at 10:30 AM, ET on the CBS Television Network and at 12 PM, ET on the CBS News Streaming Network. Face the Nation is also ...
…
continue reading
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