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FIR #447: Decisions, Decisions: The Struggle to Communicate in the Age of Ubiquitous Malignancy
Manage episode 463376710 series 1391833
Content provided by The FIR Podcast Network Everything Feed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The FIR Podcast Network Everything Feed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
The 2025 Edelman Trust Barometer characterized the current communication environment as one infected by grievance. Another commentator claimed that we are living in an age of ubiquitous malignancy. Communicating with a broad audience of stakeholders is especially challenging in this landscape. While the Trust Barometer identifies business as the only one of the four sectors trusted enough to do anything about it, the options at this point are anything but clear. Also in this long-form episode for January: Different AI large language models (LLMs) portray brands differently, making it a new requirement that communicators consider how AI will position them when developing their messaging. Muck Rack's 2025 survey on how PR professionals are using AI is out, and it contains a few surprises. The state of content marketing is at the heart of a new report from the Content Marketing Institute. It is apparently harder to quit Meta than it is to ditch X, leaving a lot of people sitting on the fence (your co-hosts included). Meanwhile, Bluesky's growth is surging, and the company is planning to introduce an Instagram competitor as some of the most important voices that had made their home on Twitter have made the transition. In his Tech Report, Dan York explores the tale of two TikTok bans.
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The post FIR #447: Decisions, Decisions: The Struggle to Communicate in the Age of Ubiquitous Malignancy appeared first on FIR Podcast Network.
139 episodes
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Manage episode 463376710 series 1391833
Content provided by The FIR Podcast Network Everything Feed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The FIR Podcast Network Everything Feed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
The 2025 Edelman Trust Barometer characterized the current communication environment as one infected by grievance. Another commentator claimed that we are living in an age of ubiquitous malignancy. Communicating with a broad audience of stakeholders is especially challenging in this landscape. While the Trust Barometer identifies business as the only one of the four sectors trusted enough to do anything about it, the options at this point are anything but clear. Also in this long-form episode for January: Different AI large language models (LLMs) portray brands differently, making it a new requirement that communicators consider how AI will position them when developing their messaging. Muck Rack's 2025 survey on how PR professionals are using AI is out, and it contains a few surprises. The state of content marketing is at the heart of a new report from the Content Marketing Institute. It is apparently harder to quit Meta than it is to ditch X, leaving a lot of people sitting on the fence (your co-hosts included). Meanwhile, Bluesky's growth is surging, and the company is planning to introduce an Instagram competitor as some of the most important voices that had made their home on Twitter have made the transition. In his Tech Report, Dan York explores the tale of two TikTok bans.
Continue Reading →
The post FIR #447: Decisions, Decisions: The Struggle to Communicate in the Age of Ubiquitous Malignancy appeared first on FIR Podcast Network.
139 episodes
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Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
Daily cybersecurity news for practitioners. Vulnerabilities, defenses, threats, network security insight, research and more to make you sound smarter as you get to the office in the morning. New each weekday.
…
continue reading
The UK Column is an independent news organisation analysing the information war. Operating without financial backing or external investment, we remain free from advertisers, foundations, and political parties, relying solely on support from our audience through memberships and donations.
…
continue reading
David Aaronovitch and a panel of experts and insiders present in-depth explainers on big issues in the news
…
continue reading
Daily news updates from across the Slate Podcast network.
…
continue reading
On The Bike Shed, hosts Joël Quenneville and Stephanie Minn discuss development experiences and challenges at thoughtbot with Ruby, Rails, JavaScript, and whatever else is drawing their attention, admiration, or ire this week.
…
continue reading
Risky Business is a weekly information security podcast featuring news and in-depth interviews with industry luminaries. Launched in February 2007, Risky Business is a must-listen digest for information security pros. With a running time of approximately 50-60 minutes, Risky Business is pacy; a security podcast without the waffle.
…
continue reading
Technical interviews about software topics.
…
continue reading
Windows Weekly is about more than Windows. Veteran Microsoft insiders Paul Thurrott and Richard Campbell join Leo for a deep dive into the most valuable company in the world. From consumer to enterprise, AI to Xbox, Windows Weekly is the only Microsoft podcast you'll ever need. Records live every Wednesday at 2:00pm Eastern / 11:00am Pacific / 18:00 UTC.
…
continue reading
America’s premier Sunday morning public affairs program. For nearly 70 years, Face the Nation has sought to help audiences understand how current events affect their lives. Today, that mission remains the same. Hear moderator Margaret Brennan’s illuminating and informative interviews with elected officials, policy experts and foreign leaders. Face the Nation airs Sundays at 10:30 AM, ET on the CBS Television Network and at 12 PM, ET on the CBS News Streaming Network. Face the Nation is also ...
…
continue reading
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