Angela Marturano is the Founder and President of Orchid Holistic Search, a boutique executive search firm specializing in the natural products industry. With a sales and business marketing background from Western Michigan University, she transitioned from automotive recruiting to mission-driven talent acquisition, focusing on aligning values-based companies with culturally attuned leaders. Angela also serves as Vice President of Growth & Culture at Blanco y Negro, a woman-led regenerative farm, and hosts wellness retreats that emphasize sustainability, leadership, and community. A lifelong advocate for holistic health and mindful living, she is also a certified yoga instructor and wellness enthusiast.

Hiring the right person for your mission-driven company can feel like navigating a maze — especially when you want someone who aligns with your values, supports your long-term vision, and fits your company culture. Traditional recruiting often falls short in industries that value authenticity, sustainability, and community. So, how do you build a conscious, connected team without compromising quality or integrity?

Angela Marturano, an executive recruiter with deep roots in the natural CPG and wellness industries, shares how she and her team take a holistic, values-based approach to hiring. She emphasizes working only with companies whose products and people she genuinely believes in. She ensures long-term alignment by limiting the number of searches they take on and immersing themselves in the company culture and the candidate's journey. Angela also draws on her background in regenerative agriculture and community building to highlight how interconnectedness and intentionality can reshape business leadership, hiring practices, and how we live.

In this episode of the Firebelly Social Show, Duncan Alney talks with Angela Marturano, Founder and President of Orchid Holistic Search, about building conscious teams in the natural products space. Angela discusses how a values-aligned hiring process transforms company culture and shares insights on regenerative farming, hosting women's retreats, and rethinking leadership through a holistic lens.