The Firebelly Social Show features food and beverage brands that are on a mission to make the world better.
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Firebellymarketing Podcasts

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Massiel Villanueva On Yoga, Family And YÜJ Granola
28:58
28:58
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28:58Massiel Villanueva is the Founder and CEO of YÜJ Granola, a health-focused snack company based in Orlando, Florida. The brand offers vegan, gluten-free, soy-free, and low-glycemic granola products, including bars, bites, and cereals. Combining her culinary background and yoga practice, Massiel built YÜJ Granola to promote unity, mindfulness, and no…
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Aidan Mehigan On Rebels, Eternal Optimism & Smooth Irish Whiskey
41:58
41:58
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41:58Aidan Mehigan is the Founder and CEO of Natterjack Irish Whiskey, a company dedicated to crafting unique Irish whiskey by blending traditional Irish and American aging techniques. In less than five years, he transformed Natterjack from a startup into an internationally recognized brand, now available in 16 US states and 13 global markets. The brand…
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Drinking Is The Social Glue: Libby NA Wine The Newest One To Try
34:32
34:32
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34:32Grant Hemingway is the CEO and Co-founder of Libby Non-Alcoholic Wines, a brand redefining modern moderation with its sparkling non-alcoholic wines, gaining remarkable traction in the inclusive beverage market. He is a seasoned winemaker and entrepreneur with over 18 years of experience spanning vineyard management, winemaking, and executive leader…
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Jason Woodward: From US Navy Commander To Owner Of Clear Alaskan Glacial Water
35:01
35:01
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35:01Jason Woodward is the Owner of Clear Alaskan Glacial, a premium bottled water brand sourced from Alaska’s Eklutna Glacier. Under his leadership, the company emphasizes sustainability, offering naturally alkaline water with a high pH and minimal processing. Jason is also a retired U.S. Navy Commander, Admiral of the Alaska Naval Militia, and a seria…
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Matt Oscamou & Three Trees: Next Level Plant Milk
33:32
33:32
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33:32Matt Oscamou is the Chief Operating Officer at Three Trees, a company known for its organic, plant-based nut milk crafted from simple, clean ingredients. Before joining Three Trees, he co-founded Weller, a leading CBD beverage brand, and previously founded Frontier Snacks, scaling it to over 2,500 retail locations nationwide. With a background in c…
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Angela Marturano: Creating The Right Flow
29:16
29:16
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29:16Angela Marturano is the Founder and President of Orchid Holistic Search, a boutique executive search firm specializing in the natural products industry. With a sales and business marketing background from Western Michigan University, she transitioned from automotive recruiting to mission-driven talent acquisition, focusing on aligning values-based …
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Kipster: The World's Most Conscientious Egg Company
38:23
38:23
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38:23Olivier Wegloop is a Dutch entrepreneur, creative strategist, and Co-founder of Kipster, a pioneering farm known for producing the world’s first carbon-neutral eggs. Before entering sustainable agriculture, he built a successful career in advertising, working with major brands like Unilever, Coca-Cola, and Heineken. Driven by a desire to align his …
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Paul Jarrett: From CPG Founder To Fulfillment Owner
37:06
37:06
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37:06Paul Jarrett is the Co-founder and CEO of Bulu, a logistics company specializing in complex fulfillment solutions for consumer packaged goods brands. Before founding Bulu in 2012, he held marketing leadership roles at companies such as Complete Nutrition and Neebo. Paul's innovative approach to logistics has led Bulu to partner with major brands li…
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[Expo West Series] Exploring Mission-Driven Brands At Expo West
20:26
20:26
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20:26Cale Nelson is the Chief Commercial Officer of Local Hive Honey, a brand with a century of heritage in producing 100% US local raw honey. With a keen focus on innovation and sustainability, Cale leads the brand's expansion into new product categories, including a line of honey-based hot sauces. He champions the importance of supporting local Americ…
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[Expo West Series] Top Mission-Driven Brands Making Waves
27:21
27:21
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27:21Christina Appleton is the Founder of Appleton Consulting, and she handles all things marketing and e-commerce for Karma Nuts. She is a strategic marketer with over 15 years of marketing experience, a background in analytics and operations, and a successful track record of building brands and launching new products. Previously, Christina worked in m…
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[Expo West Series] Food & Beverage Trends With Industry Leaders
17:01
17:01
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17:01Pedro Lamarre is the Co-founder of Wave, an innovative beverage company known for its organic, lightly carbonated refreshers infused with coconut water. Before co-founding Wave, he had a background in health and wellness, which influenced the brand's commitment to offering low-calorie, no-added-sugar drinks. Since its launch in February 2024, Wave …
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Ian Blessing & Laura Silverman's Special Collaboration: Cherry Coffee Blast!
45:56
45:56
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45:56Laura Silverman is the Founder of Zero Proof Nation, one of the only fully comprehensive global resource hubs devoted to a nonalcoholic beverage culture. She got sober at 24, and today, she's a mental health advocate passionate about nonalcoholic beverages. As a serial entrepreneur, Laura is also the Founder of Booze Free in DC, The Sobriety Collec…
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Jay Williams is the Founder and CEO of Free Bird, a Southern spring water brand launched in 2024. Sourced from Georgia's Blue Ridge Mountains, Free Bird offers pure spring water in recyclable 19.2-ounce aluminum cans. Jay envisions Free Bird as a tribute to everyday heroes, celebrating simplicity, sustainability, and the American spirit. Under his …
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Elizabeth Corbett: Sustainability, Innovation & Experience
37:11
37:11
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37:11Elizabeth Corbett is the President of Enterprise Sales at AE Global, a custom packaging design and supply chain solutions provider. With over two decades of experience, she has developed sustainable packaging solutions for prominent brands such as Starbucks, Tiffany & Co., and Estée Lauder. Specializing in the cannabis sector for the past eight yea…
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Courtney O'Brien: Taking Your Brand To The Next Level
47:10
47:10
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47:10Courtney O'Brien is the Founder and Managing Director of The Outlier Initiative, a boutique marketing consultancy that empowers growth-stage food and beverage brands to achieve breakout success. With over 22 years of experience, she has driven the growth of iconic beverage brands at global companies like Coca-Cola, Danone, and Gallo. Notably, Court…
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Curtis Knight II & The Lemonicious Experience!
35:09
35:09
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35:09Curtis Knight II is the CEO and Co-founder of Lemonicious Drink Co., a premium beverage brand crafting drinks with real fruit and exotic Turkish botanicals. He has successfully redefined ultra-premium beverages, gaining popularity at local markets and expanding to retail locations in the Tampa–St. Pete area. With a background in technology and lead…
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Leaders Insights: Redefining Food And Beverage Industry
9:22
9:22
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9:22Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning, top-ranked agency that helps founders of mission-driven food and beverage brands grow their businesses and connect with their audiences through social media marketing. Duncan has worked in marketing for 30 years and brings his expertise in engaging with clients and rebuil…
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Matthew Kubick: Sustainable Brands Can Change The World
19:39
19:39
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19:39Matthew Kubick is the Founder and President of Local Demo Service (Natural Brokerage), a company focused on helping mission-driven brands thrive in retail through in-store demos and strategic brand representation. With over 20 years of experience in the natural products industry, he has established a reputation as a trusted partner for emerging bra…
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RoseBud Ice Cream: The Start Of Something Beautiful
41:11
41:11
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41:11Samuel Rose is the Founder of RoseBud Ice Cream, a company dedicated to creating America's best ice cream with the mission of bringing joy to people's lives. Under his leadership, RoseBud Ice Cream has expanded to over 300 distribution points and continues to grow. In addition to his entrepreneurial ventures, Samuel is a 2019 Golden Gloves boxing c…
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Samuel Anderson: Building A Community Matters
40:33
40:33
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40:33Samuel Anderson is a Managing Partner at BevAssets, a company focused on assisting beverage brands with distribution, operations, and logistics while promoting sustainable solutions. Known in the industry as "Beverage Man Sam," he has helped numerous brands navigate the complexities of the supply chain, contributing to their success in a market wit…
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Stacy Moritz is the Owner and Fearless Leader of Secret Aardvark, a brand known for its playful twist on spicy flavors, offering adventurous hot sauces and nuts. Under her leadership, Secret Aardvark has become a prominent name in the food and beverage industry, winning over many fans with its unique flavors and fun branding. Stacy's passion for fu…
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Peter Gialantzis: The Audacity Of Innovation
45:40
45:40
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45:40Peter Gialantzis is the Chief Merchandising Officer at Pod Foods, a logistics-enabled, data-powered B2B marketplace for wholesale food distribution. With experience at powerhouse retailers like Whole Foods and Lucky’s Markets and leadership roles at KeHE, he brings a wealth of industry knowledge to Pod Foods. Peter is passionate about using real-ti…
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Exploring The ‘In-Between’ With Arif And Sabeen From Chikka Chikka
44:50
44:50
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44:50Arif Khan and Sabeen Hasan are the dynamic husband-and-wife duo and Co-founders of Chikka Chikka, a brand that reimagines traditional South Asian fennel seed mixes with healthier ingredients, including maple syrup and no artificial additives. Their backgrounds in strategic planning and architecture, combined with their creative synergy, have propel…
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Ladd Wahlen & Roots: Flavor-Filled, Regenerative Certified Potato Chips
36:44
36:44
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36:44Ladd Wahlen is the Co-owner of Roots Potato Chips, the world's first regenerative potato chip company that champions the "farm to pouch" concept. His journey into sustainable agriculture began in college with research on cover crops and has since grown into a mission-driven business. With certifications like Non-GMO Project Verified, glyphosate res…
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Ketan Vakil And Gourmend Foods: Flavor And Gut Friendly!
31:30
31:30
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31:30Ketan Vakil is the Founder of Gourmend Foods, a company dedicated to producing gourmet products that support gut health through innovative ingredients. His background in marketing and user experience led him to create a brand that addresses digestive challenges, a mission inspired by his own food sensitivities. With Gourmend Foods, Ketan has develo…
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Joe Rotondo's "Smearcase" Healthy Disruption Of The Ice Cream Space
44:03
44:03
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44:03Joe Rotondo is the Founder and CEO of Smearcase, a company revolutionizing the frozen dessert aisle with FroCo, the world's first and only frozen cottage cheese. With a background in sustainable fashion, his transition into the food industry showcases his entrepreneurial flair and commitment to health and wellness. Joe holds a bachelor's degree in …
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Eric Martindale is the Founder and CEO of Elite Commerce Group, a full-service agency specializing in Amazon and retail media. Under his leadership, the company has driven over half a billion dollars in retail sales for clients, maintaining a strong focus on testing and innovation to stay at the forefront of digital marketing. A former Marine offic…
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Raina Kumra is the Founder and CEO of Spicewell, a food brand focused on increasing micronutrient intake by enhancing everyday spices such as salt and pepper. She is redefining the concept of food as medicine by prioritizing ethically sourced, nutrient-enriched spices. With experience as an advisor to Google X and a partner leading healthcare and c…
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Bryn Jones is the VP of Marketing of Huse Culinary, an upscale restaurant and retail food group based in Indianapolis. Huse Culinary owns and operates six restaurants and four restaurant brands, including St. Elmo Steak House, 1933 Lounge, Harry & Izzy’s, and The HC Tavern + Kitchen. Bryn has spearheaded the expansion of the iconic St. Elmo Steak H…
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Eric Gutknecht & The World's Only Regenerative Organic Certified Sausage Maker
31:06
31:06
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31:06Eric Gutknecht is the CEO of CharcutNuvo, a company with a long-standing family tradition of sausage-making originating in Switzerland. As a fourth-generation sausage maker, he upholds his family's Swiss culinary heritage, producing what the company touts as the cleanest sausage in the US. Not only a savvy entrepreneur, Eric is an avid triathlete w…
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Josh Sizemore: One Life. Live To The Fullest
34:48
34:48
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34:48Josh Sizemore is a seasoned entrepreneur with a rich history in the food and beverage industry, spearheading a swanky new pizza lounge to contribute to a groundbreaking, health-oriented snack brand. He was the CEO of Beloit Kombucha Company, a venture-backed kombucha brand with an unusual but unbelievable form factor. He is an entrepreneur with mul…
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Aisha Chottani is the Founder and CEO of Moment, a brand dedicated to improving mental wellness through adaptogen-infused beverages. A Harvard graduate and former McKinsey consultant, she channels her expertise and global background into crafting drinks that promote stress management. Aisha's products are crafted from natural ingredients like ashwa…
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Carlee Kelly: Innovation For Better Nutrition
32:04
32:04
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32:04Carlee Kelly is the Founder and Chief Product Innovator of Lettuce Eat, a company that elevates your commercial food concept and scale for international markets. A seasoned food and beverage industry expert, she is fondly known as a business-savvy entrepreneur and a nutrition science nerd. She holds undergraduate and graduate degrees in nutrition, …
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Nadia Liu Spellman: Delicious Dumpling For All!
33:21
33:21
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33:21Nadia Liu Spellman is the CEO and Founder of Dumpling Daughter, a Boston Area restaurant chain specializing in homestyle, authentic Chinese dishes with a focus on dumplings, buns, and noodles. Inspired by her family's rich culinary heritage, she launched Dumpling Daughter in 2014, successfully extending her family's legacy into the modern food scen…
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Disrupting The Beverage Industry With Ted Dumbauld Of SoNo 1420
46:11
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46:11Ted Dumbauld is the Founder and Co-CEO of SoNo 1420, an American maritime distillery renowned for its unique spirit offerings and award-winning bourbons. Under his leadership, SoNo 1420 has garnered double gold medals at the prestigious San Francisco World Spirits Competition. Ted is a former nuclear submarine officer and an MIT MBA holder who vent…
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Laura Jakobsen is the Co-founder and CEO of RIOT Energy, a brand focused on delivering clean, plant-powered energy drinks with zero artificial ingredients. As a former competitive ski racer, Laura brings an athlete's mentality to entrepreneurship, emphasizing perseverance and performance. She's passionate about challenging the status quo of the bev…
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Trailblazing The Cannabis-Infused Beverage Space With Jason Reposa Of Good Feels
38:19
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38:19Jason Reposa is the Founder and CEO of Good Feels, a company specializing in cannabis-infused beverages. With over 25 years of experience in technology and product development, he boasts two successful business exits. Jason has earned recognition for his trailblazing efforts in the infused beverage space and dedication to mission-driven entrepreneu…
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The Art Of Brewing Mission-Driven Tea With Sara Delaney Of Sarilla
40:06
40:06
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40:06Sara Delaney is the Founder and CEO of Sarilla, a company that provides alcohol-free, clean tea spritzers. With over 18 years of sobriety, she has channeled her passion for recovery into creating a healthier, more inclusive beverage option. Her transformative work in Rwanda, where she collaborated with women and genocide survivors, deepened her com…
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Uglies Kettle Chips: On A Mission Reduce Waste (While Producing Delicious Chips)
28:44
28:44
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28:44Robert (Bob) Zender is the Director of Marketing of Uglies Kettle Chips, a brand that has carved a niche in the snack industry by being the only upcycled certified kettle chips in the marketplace. With seven years of dedicated service, Uglies has transformed "imperfect" potatoes into premium small-batch kettle chips. Bob and the Dieffenbach family …
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Sam Mitchell On roo.bru: It's Not FCKN Coffee Mate!
33:00
33:00
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33:00Sam Mitchell is the Co-founder of roo.bru, a health-focused beverage alternative to coffee. With a background in construction management from the University of Florida, Sam drew on his competitive surfing experience and interest in nutrition to create something better than the traditional coffee experience. He prides himself on his Australian roots…
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Mika Shino: Cultural Connection, Spiritual Joy & Persistent Innovation
37:26
37:26
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37:26Mika Shino is the Founder and CEO of Issei, a brand that has reimagined the gummy candy world with a heartfelt mission. Of Japanese heritage, Mika ventured into entrepreneurship to offer her children healthier candy options inspired by her native mochi. Her innovative product, the world’s first shelf-stable mochi gummies, has earned acclaim as the …
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Alan Laws: Redefining Great American Whiskey With Heirloom Grain, Terroir-Driven Flavor Experience And Obsession With Details
34:23
34:23
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34:23Alan Laws is the Founder and President of Laws Whiskey House, a distillery renowned for its uncompromising approach to whiskey production. Laws Whiskey House is known for using heirloom grains and a meticulous distillation process, earning world-class recognition for their bourbons and ryes. Formerly a Wall Street worker, Alan transitioned to pursu…
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Gabby Fitzpatrick: Empowering Women, Investing In Education, & Making The Best Damn Tequila RTD Cocktails
44:45
44:45
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44:45Gabrielle (Gabby) Fitzpatrick is the Founder and CEO of Damn Right Cocktails, an organic premium tequila cocktail brand targeting modern millennial women. With a background as a bartender, Gabrielle pursued her passion for mixology and recognized a gap in the ready-to-drink spirits industry. Her commitment to creating bold, health-conscious, innova…
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Jordan Silbert: Tasty Caffeinated Plant-Based Jerky!
37:14
37:14
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37:14Jordan Silbert is the Founder and CEO of Agro Power Jerky, a company that creates high-protein snacks made from plants. With a history of success in the beverage industry with Q Mixers, he brings over 16 years of entrepreneurial experience to his fresh endeavor. Jordan is passionate about creating great-tasting, environmentally-conscious products. …
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Zack Burnett: Deeply Immersed In Bold Coffee
31:32
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31:32Zack Burnett is the Co-founder of Bold Bean Coffee Roasters, a wholesale coffee roaster focused on sustainable supply chains, purposeful roasting, and value-added service and support. With nearly two decades of experience in the coffee industry, his journey began unexpectedly when his father proposed starting a small coffee roastery, igniting his e…
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[Sweets And Snacks Show] Quest For Cleaner Snacking
26:04
26:04
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26:04Rachel Klein is the Founder and CEO of Revival Foods, a company that stands out for its commitment to health in the sweets and snacks industry. With a passion for offering clean, pronounceable ingredients, Rachel has successfully launched new squeeze packs of almond butter, catering to consumers on the go. Her brand's high standards manifest in pro…
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[Sweets And Snacks Show] Innovating The Snack Game
23:51
23:51
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23:51Mika Shino is the Founder and CEO of Issei, a brand that has reimagined the gummy candy world with a heartfelt mission. Of Japanese heritage, Mika ventured into entrepreneurship to offer her children healthier candy options inspired by her native mochi. Her innovative product, the world’s first shelf-stable mochi gummies, has earned acclaim as the …
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1
William Spencer: Building A Simpler, Cleaner Energy Water
34:31
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34:31William Spencer is the Founder and CEO of h2go Energy Water, a mission-driven company dedicated to revolutionizing the energy drink industry with healthier, sustainable, and effective alternatives. He established h2go to offer a cleaner, organic alternative to traditional caffeinated beverages. Originally from Vermont, William is an avid snowboarde…
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Doundrins Distilling: Weird, Delicious, And Community-Focused
24:58
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24:58Nickolas Abramovich is the Co-founder and Head Distiller of Doundrins Distilling, a company specializing in craft spirits with a unique local twist. With an engineering background and a passion for distilling, he has transformed Doundrins into a much-loved staple in Cottage Grove, Wisconsin. Their product range includes cherry-flavored rum, spicy p…
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Only Hot As Heck (Not Hell) – How Local Hive Launched A Honey Hot Sauce
34:06
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34:06Cale Nelson is the Chief Commercial Officer of Local Hive Honey, a brand with a century of heritage in producing 100% US local raw honey. With a keen focus on innovation and sustainability, Cale leads the brand's expansion into new product categories, including a line of honey-based hot sauces. He champions the importance of supporting local Americ…
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