Laura Silverman is the Founder of Zero Proof Nation, one of the only fully comprehensive global resource hubs devoted to a nonalcoholic beverage culture. She got sober at 24, and today, she's a mental health advocate passionate about nonalcoholic beverages. As a serial entrepreneur, Laura is also the Founder of Booze Free in DC, The Sobriety Collective, and LMS Designs and is a Non-Alcoholic Drinks Industry Advisor at The Spearhead Group, Inc. In addition, she is a Web Manager and Podcast Producer at American Purpose.

Ian Blessing is the Co-founder of All The Bitter, a company specializing in handcrafted, alcohol-free cocktail bitters. With over 15 years in the food and beverage industry, he served as a sommelier at renowned establishments such as The French Laundry and Opus One Winery. In 2019, Ian and his wife, Carly, chose to abstain from alcohol, leading them to explore nonalcoholic beverage options. Under his leadership, All The Bitter has won 30+ major spirits awards, including IWSC's No/Low Spirit Producer of the Year, and is featured in top US bars like Death & Co, Trick Dog, and The Violet Hour.

Jeff Litcofsky is the Partner and Chief Operating Officer at Brandartica, a full-service product brand identity agency that delivers distinctive branding and marketing solutions. With decades of experience in the consumer electronics industry, he has expertise in global brand strategy, product marketing, direct-to-consumer sales, and operational management. Before joining Brandartica, Jeff held significant roles in the consumer electronics industry, including Global Brand Marketing Manager at Boston Acoustics and Director of Marketing & Communications at AudioXperts. He co-hosts 1seventh the podcast, where he engages with business leaders on unconventional approaches to success in both business and life.

The nonalcoholic beverage industry is booming, but many consumers still struggle to find high-quality options that offer the same depth and complexity as traditional cocktails. At the same time, small, independent bottle shops face mounting challenges in competing with larger retailers and educating customers on the value of premium NA products. So, how can craft beverage makers and retailers work together to elevate the experience for NA drinkers while ensuring small businesses thrive?

Ian Blessing, a former sommelier, and Laura Silverman, a longtime advocate for NA options, share their expertise in crafting flavorful, sophisticated drinks that rival their alcoholic counterparts. Ian explains how incorporating ingredients like amaro and bitters helps create a multi-dimensional drinking experience with a beginning, middle, and finish. Laura discusses the importance of community-driven collaborations and the role of independent bottle shops in shaping the NA movement. Together, they emphasize supporting small businesses, experimenting with complex ingredients, and making intentional beverage choices.

In this episode of the Firebelly Social Show, Duncan Alney talks with Ian Blessing, Co-founder of All The Bitter, and Laura Silverman, Founder of Zero Proof Nation, about the evolution of nonalcoholic beverages and their Cherry Coffee Blast collaboration. They discuss balancing flavors in NA cocktails, connecting consumers with NA-friendly retailers, the growing interest in mindful drinking, and the challenges of pricing NA products.