Join The Fitness Sales Inner Circle
In this episode of The Fitness Sales Playbook, I had the pleasure of welcoming Sam and James Board, known as the Board twins, who run an online fitness coaching company primarily focused on weight loss and physique development. They shared their journey of transformation after joining my community, the Fitness Sales Inner Circle.

Before joining, Sam and James faced significant challenges with their lead flow and sales processes. They were overwhelmed with unqualified leads from various
demographics, which made it difficult to close sales effectively. After implementing the CPCE system, they saw remarkable improvements, including a reduction in call times and an increase in their closing percentage from around 40% to 63% in just a few months.

The twins discussed the importance of having a simple, teachable sales process, which allows business owners to identify whether issues lie with their sales reps or the leads themselves. They emphasized that many business coaches lack the specific sales expertise needed to navigate the unique challenges of the fitness industry.

Throughout our conversation, Sam and James highlighted the value of being part of a community of like-minded individuals who push each other to achieve higher standards. They shared how seeing others succeed motivated them to raise their prices and improve their own sales skills.

Overall, this episode serves as a powerful reminder of the importance of having a
structured sales process and the benefits of being part of a supportive community. If you're a business owner struggling with sales, I highly recommend checking out our community for valuable resources and support.