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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Most FSBO listings fail before buyers even finish the first sentence. Why? Because generic copy like “Beautiful three-bedroom, two-bath home” gives buyers zero reason to click or schedule a showing.
In this episode, I’ll break down how to turn your listing into a buyer magnet with simple storytelling and practical tweaks. You’ll learn:
- How to write a first line that hooks buyers in under 7 seconds
- Why turning “flaws” into lifestyle features attracts the right buyers
- The desperate phrases that repel offers—and what to say instead
- The five “Practical Details” buyers secretly search at 2 a.m.
- How to use captions as mini-sales pitches buyers actually read
Stop writing like a robot realtor. With these strategies, your listing won’t just get seen—it’ll get saved, remembered, and shown.
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Outro
15 episodes
