Manage episode 513664943 series 3603954
Most founders wait until they’re “big enough” to create systems, host conferences, or formalize franchise agreements—but that’s the wrong move. In this solo episode, I share how acting big early helps you simplify operations, strengthen culture, and increase long-term brand value.
I’ll walk through the real lessons I learned while building Frenchies, from hosting a three-unit franchise conference to creating standardized franchise agreements and saying no to misaligned franchisees.
What You’ll Learn:
- Why structure early creates freedom later
- How to start your franchise conference and council from day one
- The hidden value of having no exceptions in your agreements
- Why saying no to bad fits speeds up your long-term success
- How “acting big” can make your brand more valuable at exit
Time Stamps:
00:00 Introduction to the Franchise Scaleup Show
00:29 The Importance of Acting Big
01:02 Starting Small and Learning from Experience
03:56 Consistency in Agreements
05:14 Choosing the Right Franchisees
08:18 Benefits of Starting Early
13:35 Final Thoughts and Recommendations
14:22 Conclusion and Call to Action
If you’re growing your franchise, stop waiting for permission to act big. Start now. Build systems like a mature brand and watch your operations simplify.
Book your free franchise growth strategy call at guycoffey.com.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey
47 episodes