If your content feels scattered, repetitive, or off-brand no matter how much you post—you’re not the problem. Your content pillars are.

In this episode, I’m breaking down why your content pillars aren’t working and how to fix them once and for all, so you can finally create content that feels clear, consistent, and converts.

You’ll discover:
• Why “educate, entertain, inspire” isn’t a real content strategy (and what to do instead)
• The psychology behind why your audience stops engaging when your pillars are too vague
• How to identify the 3–5 core themes that make your content bingeable, memorable, and profitable
• My simple system for building content pillars that position your brand, support your offers, and make content planning 10x easier

This episode is perfect for you if:
• You’re stuck guessing what to post every week and feeling like your content has no direction
• You’ve outgrown your old content strategy and need a clearer foundation for your next level
• You want to create content that not only attracts followers but turns them into loyal clients and customers

I’m Kary Perry, brand strategist and business coach, and I’ve helped over 500 entrepreneurs create six-figure content systems that attract, nurture, and convert—without relying on trends or burnout.

By the end of this episode, you’ll have a clear roadmap for creating content pillars that do the heavy lifting for your brand—helping you show up with confidence, consistency, and purpose every single time you post.

Ready to take the guesswork out of content creation?
Check out Content From Scratch, my step-by-step program that gives you the clarity, structure, and four months of done-for-you content ideas to help you plan and post with ease. Link’s in the show notes.

Episode Show Notes:

The From Scratch Podcast: https://karyperry.com/podcast

Free Resources: https://karyperry.com/freebies

Instagram: https://instagram.com/socialwithkary