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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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We welcome Peter Strohkorb, author, coach, founder & CEO of Peter Strohkorb Advisory with a focus on Sales & Marketing, sales funnel & lead generation. Peter has been on our show twice before & today, for this 3rd appearance, we will be discussing "Smarketing".
Smarketing is a portmanteau coined by Peter to represent the close links between Sales and Marketing.
In many organisations, Sales & Marketing are 2 separate divisions, one feeding the other, each thinking the other is subservient. Nothing is further from the truth. Sales & Marketing are potentially 2 different disciplines, but they both have the same objective: help solve a customer problem. One does it using sales techniques, the other does it using marketing techniques. Neither would work without establishing a "know like trust" relationship with the target audience. Listen in for some gems on the topic
Head over to Peter's website for more resources & to download his sales funnel checklist to see where you stand. More links will be added in the comment box.
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