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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Are you a startup looking to win your first customers in a month? We talk to Rhonwyn Learner from Business in Training for some hot tip on marketing your wares & getting good traction in the market.
This was a very interesting discussion where I believe the best quote shared was from a Disney movie: "see a need, fill a need". It sounds so basic but a lot of people fail in their endeavors because they create a product/service that doesn't solve a need consumers have.
Other valuable tips:
- Social Media Marketing is not a magic bullet
- If you are short on time, don’t focus too much on Social Media Marketing, & if you must, pick 1 platform
- If you have a social media strategy, make sure you check the analytics to hone the messaging & content
- Know who you are selling to, know what they need so you can sell them your "why" & “what”
- Start selling, start small & grow
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